Processes and Protocols | March 2021

Over the last year we've made the transition from putting sales reps on planes to visit DPMs across the country at different events, to placing them in front of their computer screen to address leads as they come through virtually. It may seem more difficult to determine how to [...]

Comparing Virtual Sponsorships vs. In-Person | March 2021

As we forge on into more months of virtual meetings (yes, we're seeing some on-site come back little by little, but virtual is still our reality), we have become more aware of which aspects of virtual exhibiting are truly critical to success. I have found that one of the [...]

Bells and Whistles | March 2021

Often we see companies get discouraged by comparison when it comes to the "bells and whistles" of a marketing campaign. If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply [...]

10 Steps for a Growth Mindset | March 2021

I’m currently reading Carol Dweck’s book, Mindset. In the book, she discusses two types of mindsets: Fixed and Growth, and their impact on everything from business to relationships to succeeding in school. Simplified, a growth mindset is the belief that you are limited by nothing. You can improve anything [...]

Travel Buzz | February 2021

Effective January 26, 2021, the CDC will require all air passengers entering the United States (including US citizens and Legal Permanent Residents) to present a negative COVID-19 test, taken within three calendar days of departure or proof of recovery from the virus within the last 90 days. Airlines must [...]

Guest Exhibitor Buzz | February 2021

Provided by Experienced Exhibitor: Nick Adkins, Forward Motion Medical “With last year behind us, we exhibitors need to be prepared for conferences that are ahead. Because of the uncertainty the coronavirus has forced us all face this past year, trade shows have become even more intimidating than they ever [...]

Metrics from Virtual Events | February 2021

We recently had the opportunity to design and implement the Virtual Exhibit Hall for the Florida Podiatric Medical Association’s SAM2021 conference. After the event, we took some time to review all data from the event, including how the number of average leads per company was impacted by a few [...]

Now is the time to try new things | February 2021

In this era of virtual and hybrid events, exhibitors are spending less dollars to participate in trade shows. We have little-to-no travel, shipping, or furniture display costs. Eventually, when on-site shows are more of the norm, we will be allotting dollars for these costs again... but for the time [...]

Avoiding the Gripe Sessions | February 2021

Pardon us while we get a bit touchy-feely for a moment... but mindset is everything! We have been on the tradeshow floor at podiatry meetings for over 10 years. Between the both of us, we’ve attended almost every conference available, many multiple times. What we're saying is... we get it. [...]

Managing Expectations in the Exhibit Hall | February 2021

By now, almost every exhibitor has had the opportunity to participate in a virtual exhibit hall event. There is no question they don’t deliver leads and sales the same way an in-person, traditional event does. Still, there is a lot of value in the data we capture at virtual events. [...]

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