We’ve hit on this concept in a different way before… meaning, we’ve previously recommended that you mix up your meeting choices in an effort to experience new ideas (i.e. hear faculty members you’ve never heard before; attend a niche meeting to sharpen your skills in a specific area; try more management meetings to make your practice more profitable, etc.)
But let’s take this a step further. I specifically want to focus on meetings that will grow your skillset BEYOND MEDICINE.
It’s not uncommon to see lectures at foot/ankle meetings which focus on the following: marketing, patient communication, and overall practice management. Most of the time these lectures are provided by your peers – fellow podiatric physicians – and that’s great! It’s extremely valuable to get perspective on these concepts from individuals who know what you do on a daily basis. This provides practical information that you will likely be able to implement quickly.
BUT (of course, there’s a but), as podiatric physicians…. even those that have taken a considerable amount of time to expand their knowledge and skillset in topics outside of medicine or surgery… their TOP expertise is not necessarily in aspects of practice management (this is not an umbrella statement, but more of a generalization) . Obviously, however, there are experts in these areas you may want to consider in an effort to take your practice and/or your patient care (i.e. communication strategies) to a new level.
We know your time is limited and you already have to attend meetings regularly in an effort to obtain required credits; but if you are considering going to a meeting that is not podiatry-specific that will teach, inspire, and motivate you in ways that your regular scene cannot – do it!
There are a ton of these types of events to attend… but here are some of my favorite experts and/or events in business and/or personal growth.
NOTE: Some of the recommendations below are more course-based than meeting-based… but still worth the time spent!
AMY PORTERFIELD: THE ENTREPRENEUR EXPERIENCE
TOM BILYEU: IMPACT THEORY UNIVERSITY
BRENDON BURCHARD & MORE: GROWTH DAY
SBE: SMALL BUSINESS EXPO