Tricks of the Trade2022-03-07T21:18:25+00:00

TRICKS OF THE TRADE

Our Experience for Your Use

This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.

Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!

GOOD ADVICE – PLAIN AND SIMPLE.

No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!

Increase your Productivity and Without Getting Overwhelmed. 
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN

Making Meetings Social

Sarah Breymeier I recently did a presentation for the American College of Podiatric Medicine regarding you can utilize social media channels like Facebook and LinkedIn to advance your career. One of the hardest parts about keeping up with social media is creating new, original content on a consistent basis. One of my recommendations was to make sure you take as many notes and pictures at meetings as you possibly can because if you didn't notice... you're immersed in an environment that is spewing out excuses for you to post on social media. When you begin posting more on social media [...]

September 20th, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

New PressureOFF™ Insoles from PediFix® Advance the Standard of Care for DFUs

A 4th generation family of foot specialists since 1885, The PediFix Footcare Company is committed to advancing the standard of care for the management of diabetic foot ulcers and common plantar pathologies. The firm is introducing a new offloading insole that fits and functions in patient’s everyday footwear, with the proven pressure and shear reduction benefits of the ‘removable bottom pegs’ offloading system clinicians are familiar with. PressureOFF™ Customizable Offloading Insoles reduce pressure and friction to relieve pain and speed healing -- without the need for walking boots, post-op, or orthopedic shoes patients frequently reject. “They provide discrete, convenient, targeted [...]

June 29th, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

I just found out “Imposter Syndrome” is a real thing.

Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work itself out. I don’t concern myself with what other people think. I just do my own thing - in my personal and professional life. If you know me, you probably agree. However, last weekend, while on vacation, I texted Sarah the following message. “I’ve never experienced this before, but the [...]

I’m not doing that! I’m a doctor. | Dr. Alan Bass for PowerStep

“I’m not doing that! I’m a doctor.” I have heard that phrase too often. Many physicians believe that anything other than providing medical care to their patients is not what is in the best interest of their practice. They want to provide podiatric care and then refer those patients out for everything else. In the more than quarter of a century that I have been in practice, I have seen the ups and downs of all things that podiatry has to offer. From the early days when reimbursement for surgical procedures was still good, to today when insurance companies make [...]

May 24th, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

Facts Tell, Stories Sell

Sarah Breymeier We've all sat in lectures that make our eyelids somehow get heavier.... and heavier... and heavier. BORING. BORING LECTURES. Right? Obviously, we can't control what the speaker is presenting, but if you are a presenter - whether it be to an audience at a meeting or your patients - you have to make it engaging. Stats are great, and they back up your claims so don't eliminate them, but they don't keep people hooked. Everyone loves a good story, though! I've always preached, "Facts Tell, Stories Sell" (also, I'm not taking credit for that phrase - I heard [...]

April 20th, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

From the Patient to the Pathologist: What Actually Happens

Kim Rhatigan, MA, HTL (ASCP), QLS, CPHQ McClain Laboratories What is histology? What is Pathology?  When patients think of doctors, they don’t think about the pathologist and the laboratory. They think of the doctor that they visit and speak to. They think of the doctor they make an appointment to see. What most patients don’t know is that the pathologist is the one who makes the diagnosis of their condition and without them, the rest of the medical team cannot treat the patients.  Behind the scenes pathologist are making critical decisions that really, no one else can act without having the information that they provide. Pathology [...]

March 23rd, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

TRICKS OF THE TRADE
Ideas for Meeting Planners

Elevate Your Meeting Marketing with our Favorite Creative Resources

In August we hosted our 2nd PodiatryExpo. This event was jam-packed with tips and tricks for DPMs to "Find Their Path and Implement Their Vision." Plus, one of the most exciting areas of content that we created was called the "No Experience Marketing Workshop". This was a collection of presentation to help DPMs see new ways they can get make a marketing impact without having any formal graphic design or video editing training. What does this mean for you? Well, we know that there are several meetings that are short-staffed. Finding a team of marketing professionals to make your advertisements [...]

September 20th, 2022|Categories: Tricks of the Trade - Meetings|0 Comments

The Exhibitors Have Spoken

Over the last several weeks, we have had several focus groups with our industry's vendors/exhibitors in our Experienced Exhibitor Mastermind. So much useful information came to the forefront that will allow us to share with meeting planners and organizers to make events more "fruitful" for all parties. MEETING PLANNERS - here are just a few of the gems that were taken from these sessions that meeting planners should consider. Survey your attendees on their registration sheet to determine what types of products and services they are interested in so you can provide them more details on the exhibitors that meet [...]

June 20th, 2022|Categories: Tricks of the Trade - Meetings|0 Comments

I just found out “Imposter Syndrome” is a real thing.

Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work itself out. I don’t concern myself with what other people think. I just do my own thing - in my personal and professional life. If you know me, you probably agree. However, last weekend, while on vacation, I texted Sarah the following message. “I’ve never experienced this before, but the [...]

The Importance of Coaching Your Speakers

Now, more than ever, conferences must deliver dynamic, engaging content to grab attendees' attention - and keep it. Whether your meeting is in-person or delivered online, meeting planners should work closely with their faculty and coach them on ways to ensure their lecture provides value. Online seminars struggle with this even more. Consider your presenter's volume, lighting, background, and presentation slides. Ensure they have a stable internet connection or consider pre-recording. PRO TIP: if you decide to pre-record, enlist the help of other faculty to form a mini-audience that will encourage the speaker to be energetic while recording. If you have sponsors [...]

April 25th, 2022|Categories: Tricks of the Trade - Meetings|0 Comments

Your Meeting Has a Life of Its Own… And That’s a Good Thing!

As you get closer and closer to implementing your educational event, there's going to be a solid amount of time when you reflect on what you've accomplished in years past. When you look back, there are likely some common themes that you always incorporate into your meeting - the aspects that both attendees and exhibitors can depend on and the features that make your event unique. What usually also happens during the planning season, is observing what everyone else is doing. Which you should! It's important to be aware of what other meetings are doing in order to better understand [...]

March 20th, 2022|Categories: Tricks of the Trade - Meetings|0 Comments

Scrimping + Saving – and Reallocating

Quick Tips from Ann Meetings can save money by reevaluating the services they think of as standard – such as food during the break times. This year at the FPMA SAM Conference, there were only drinks set out during the breaks and I didn’t even notice there wasn’t any food until one of the organizers mentioned it. Even a lover of food, such as myself, didn’t notice the absence of snacks during the breaks. So ask yourself, how many things are you paying for that wouldn’t be greatly missed if they weren’t there? We saw the APMA National do something [...]

February 20th, 2022|Categories: Tricks of the Trade - Meetings|0 Comments
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