You want honesty? I’ve been to a lot of conferences, and even though I am the face of PodiatryMeetings.com and you might see me seemingly at ease talking to anyone, I am channeling my best “fake it ‘til you make it.” I read somewhere recently that in-person event attendance has [...]
I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]
Why Podiatrists Need to Embrace Their Inner Disturbing Element Ann Dosen My friend Dr. Richard Cowin recently shared the most delightfully misheard childhood story from Wayne Dyer—and I haven’t stopped thinking about it since. Little Wayne comes home from school and says, “My teacher called me a scurvy elephant.” Confused, [...]
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]
by Cody Meier, MHA, DOO Current Climate As we all know, over-the-counter product dispensing is growing quickly within the podiatry community. As insurance continues to cut services and increase patient prices, we’re expected to extenuate, diversify and maintain a high level of service. Many podiatrists are embracing the new norm, [...]
Elevate Your Podiatry Practice: Maximizing Patient Care with Durable Medical Equipment In this era of healthcare, practitioners find the need to pursue other methods to supplement revenue to continue in private practice successfully. One method that can enhance patient care and outcomes while boosting potential revenue for your podiatric practice [...]
By Dr. Alan L. Bass, DPM, FACPM, CPC Central Jersey Foot and Ankle Care, PC Many of you reading this already use PowerStep® orthotics for your patients. By having PowerStep products in your practice, you start your patients on the road to healing before they leave your office. Investing in [...]
