The Experienced Exhibitor

If you had flight credits from cancelled travel in 2020, be sure to check the expiration of the credits. Many airlines extended the date but there may be some action required on your part. For example, I had a flight booked through Orbitz on Delta and I had to go in and manually request the credits be moved over to a Delta certificate. -ANN

Finally, we’re looking at a return of trade shows and conferences, many are 100% in-person. It’s been a while since you have planned to exhibit live. I live and die by checklists for planning and packing. Now is the time to review your planning and packing processes to ensure everything is in place or to reorganize and streamline your procedures. I created a checklist for planning and a checklist for packing that I use when we exhibit and I encourage all my clients to use as well. You can download mine by clicking on the links below. Feel free to [...]

We are all well understanding that conferences are the perfect combination of sales and marketing. Often I get the question, "what's the difference between sales and marketing." I always answer with this... It's similar to leading a horse to water... marketing leads the horse to water, and the sales representative makes the horse drink. So now I ask YOU a question. How synergistic are your sales and marketing team members? Continuing to consider that "what got you here won't get you there," it could be time to evaluate how well these two separate but similar entities are coordinating efforts to [...]

Over the course of the last year, we have been forced to learn new ways of doing business; and conferences have been one of the biggest adjustments. As someone who prides herself on continual growth and learning, preaching the necessity to adapt and survive has been relatively natural for me. However, I am currently in the middle of a book that's been sitting on my desk for (embarrassingly) 4 years and it has helped me realize that just because things have "been going well" for the last couple of years (including this year of adjustment/adapting), there are still changes I [...]

Because it's been so long since we've been able to go and do much traveling, we (Ann and Sarah) haven't provided any recent Travel Tips in our monthly newsletter - but that doesn't mean the old tips aren't still useful! CHECK OUT OUR TRAVEL TIPS PAGE HERE. If you are heading to the on-site portion of the hybrid ACFAS Conference, make sure you read our VEGAS TRAVEL TIPS!

Over the last year we've made the transition from putting sales reps on planes to visit DPMs across the country at different events, to placing them in front of their computer screen to address leads as they come through virtually. It may seem more difficult to determine how to staff the booth for an on-site show, but as we all have different technical abilities, the staffing of virtual shows has become a serious part of event planning and success. While it could simply come down to sales regions and those assigned to those locations, take some time to consider [...]