We recently had the opportunity to design and implement the Virtual Exhibit Hall for the Florida Podiatric Medical Association’s SAM2021 conference. After the event, we took some time to review all data from the event, including how the number of average leads per company was impacted by a few [...]
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So far Ann Dosen has created 4 blog entries.
In this era of virtual and hybrid events, exhibitors are spending less dollars to participate in trade shows. We have little-to-no travel, shipping, or furniture display costs. Eventually, when on-site shows are more of the norm, we will be allotting dollars for these costs again... but for the time [...]
Pardon us while we get a bit touchy-feely for a moment... but mindset is everything! We have been on the tradeshow floor at podiatry meetings for over 10 years. Between the both of us, we’ve attended almost every conference available, many multiple times. What we're saying is... we get it. [...]
By now, almost every exhibitor has had the opportunity to participate in a virtual exhibit hall event. There is no question they don’t deliver leads and sales the same way an in-person, traditional event does. Still, there is a lot of value in the data we capture at virtual events. [...]