It Takes Two to Make a Thing Go Right... It Takes Two to Make it Out of Sight. Quick Tips from Sarah If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip [...]
Mindset Buzz | 2022 is coming... are you ready? | Dec. 2021 Article written by Ann Dosen I don’t know about you, but I am so sick of New Years Resolutions. To me, making a resolution feels like yet another task I must check off my list that means absolutely [...]
Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out Article written by Ann Dosen Show specials no longer drive traffic to booths – attendees expect them – so what can you try in 2022 to get attention? It’s true. Attendees know most companies will be offering some [...]
Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]
Article written by Ann Dosen We’re entering a new era for trade shows, aren’t we? When all conferences were cancelled not too long ago, we panicked. Our sales plummeted. Then, as the industry and the world adjusted, our sales came back up, slowly but surely. Now, most companies I talk [...]
Article written by Ann Dosen You would not believe the number of times I have had this conversation over the last two weeks. Perhaps it’s because I’m in the middle of pitching our revamped super fancy Corporate Sponsorship program (more details on that below). I suppose this is where I tell you [...]
Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]
INTERVIEW RECAP Alton R. Johnson Jr., DPM, CWSP Clinical Assistant Professor, Podiatrist, Podiatric Surgeon, and Wound Care Specialist As a DPM specializing in Wound Care, one of the conferences Dr. Johnson makes an effort to attend every year is the SAWC conference in the Fall. He also attends [...]
Hi! It's us! Sarah and I recently had the opportunity to exhibit at the APMA National Conference in Denver. We were so glad to be back in person to see all our friends and colleagues! You may have noticed that Sarah and I always try to focus on the positive [...]
We recently had the opportunity to design and implement the Virtual Exhibit Hall for the Florida Podiatric Medical Association’s SAM2021 conference. After the event, we took some time to review all data from the event, including how the number of average leads per company was impacted by a few [...]
