A 4th generation family of foot specialists since 1885, The PediFix Footcare Company is committed to advancing the standard of care for the management of diabetic foot ulcers and common plantar pathologies. The firm is introducing a new offloading insole that fits and functions in patient’s everyday footwear, with the [...]
Over the last several weeks, we have had several focus groups with our industry's vendors/exhibitors in our Experienced Exhibitor Mastermind. So much useful information came to the forefront that will allow us to share with meeting planners and organizers to make events more "fruitful" for all parties. MEETING PLANNERS - [...]
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work [...]
“I’m not doing that! I’m a doctor.” I have heard that phrase too often. Many physicians believe that anything other than providing medical care to their patients is not what is in the best interest of their practice. They want to provide podiatric care and then refer those patients out [...]
Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]
Kim Rhatigan, MA, HTL (ASCP), QLS, CPHQ McClain Laboratories What is histology? What is Pathology? When patients think of doctors, they don’t think about the pathologist and the laboratory. They think of the doctor that they visit and speak to. They think of the doctor they make an appointment to see. What most patients don’t [...]
Looking for a job, and even more so a new job, can be a stressful process. For those coming out of residency, the decision to start looking has been made for you with the impending graduation after PGY-3 (or 4). But for those currently in practice, the decision is entirely [...]
We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]
Hosting a Conference "Add-On" Event | SAM2022 Recap | Feb. 2022 SAM 2022 offered a new opportunity for exhibitors – Innovation Theaters. These were 30-minute sessions held inside the exhibit hall throughout the day during exhibit hall hours. Most were even scheduled during lectures. Ultimately, the time allowed a specialized [...]
If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip for DPMs this month was to identify one or a few individuals that would make solid travel partners; and this tip goes [...]
