I'm going to be blatantly honest - I am finally starting to feel old when it comes to some of the new advances in technology. Up to this point, I have either been highly active in adopting new technology, or been able to catch on faster than most with anything [...]
Two summers ago Ann and I went to the North Coast Foot & Ankle Symposium at Kent State and I saw something I had never seen at a meeting before - a food truck! Food trucks are in my TOP 10 of all-time favorite things on this earth. Food choices [...]
In this month's DPM newsletter, I noted that MIS seems to be a popular scientific trend at the moment. In fact, there are 4 upcoming events focusing on this subject matter: July 19 - 20 | Rosemont, IL | 12 CE IMIFAS Cadaver Lab July 26-27 | Online | 10.5 [...]
In last month's DPM newsletter, we provided a poll to gain a stronger understanding of the opinions of certain meeting aspects. Instead of trying to explain, I'll simply copy/paste below and provide the results. GOOD NEWS! WE HAD OVER 1,000 DPMS PARTICIPATE IN THE POLL! BAD NEWS... I was hoping [...]
Remember this ad? (https://files.constantcontact.com/7c46d117701/ddbfce09-1629-44f4-b336-b9c53e9c89f9.jpg?rdr=true) It's a great example showcasing why bigger is not always better; or that a small space can't be eye catching. Usually the biggest space that we have to exhibit in is a 10x10 booth; other times we only have the small area surrounding a 6' table. [...]
Heeeeeyyyyy now.... what did you think this article was going to be about? It's not that. Instead, I want to talk about finding your perfect referral partner and utilizing each other's network to strengthen the other - a true mutually beneficial working relationship. Take a moment to think about the [...]
Achieving consistent growth in meeting attendance gets more challenging year after year. We've discussed in past newsletters the factors that play into these statistics, but knowing why doesn't change the facts. We just need to be able to adapt and make decisions based on the data. One thing that continues [...]
When Ann and I launched podiatrymeetings.com, the initial concept was to create an unbiased source of meeting feedback from both DPMs and exhibitors so we would be better educated in choosing the "right" meetings for continued education and company growth. Hence, we love a strong survey. In the article shared [...]
Last month I shared an article with you: HCPs Weigh In on What Draws Them to Conferences https://www.meetingsnet.com/medical-pharma-meetings/hcps-weigh-what-draws-them-conferences It still continues to evoke areas that are worthy of discussion. I was particularly interested in the statistics regarding online continued education vs. in-person. What was found is that when it comes [...]
Nostalgia; everybody loves it! An article in techtarget.com describes Nostalgia Marketing as: "In marketing, tapping into nostalgia means associating a product, service or brand with memories from the past to establish an emotional bond." If you're looking for a unique idea to add to your next meeting/event, consider something that [...]