Remember last week when I told you I started reading a new book? You must be on the edge of your seat so I’ll give you an update: I’m still reading it. It hasn’t been relegated to the ghost town of books I never finished on my nightstand. I’m about [...]
I recently tuned in to Eventastic, an online event packed with fresh strategies and perspective-shifting insights for both event planners and exhibitors. I walked away with so many lightbulb moments, I’ll be sprinkling them throughout upcoming emails like confetti. You’ve been warned. Here’s one thing that really stuck with me: [...]
Do you have a show coming up? Let’s talk about the last day of a trade show. You know the vibe: half the exhibitors are packing up early, the sound of tape guns are drowning out your thoughts, and your team is running on fumes and bad hotel coffee. But [...]
One of my favorite podcasters and online marketers, Pat Flynn, just released a new book called Lean Learning and I started reading it today. I’m only on Chapter One so I make no promises about when or if I’ll actually complete it (shout out to all the half-read books piled [...]
You want honesty? I’ve been to a lot of conferences, and even though I am the face of PodiatryMeetings.com and you might see me seemingly at ease talking to anyone, I am channeling my best “fake it ‘til you make it.” I read somewhere recently that in-person event attendance has [...]
I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]
Want to be remembered? Stop playing it safe. Ann Dosen I heard a podcast episode on the Russell Brunson show recently where he was interviewing Dan Kennedy and the rebel in me was inspired. Most businesses aren’t failing because they lack a marketing plan—they’re failing because they lack personality. While [...]
