About Christina Mason

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So far Christina Mason has created 66 blog entries.

Give me six hours to chop down a tree…

Ah, good ol’ Abe Lincoln knew what was up. If you charge into a massive project without prep, you’re basically hacking away with a dull blade—exhausting yourself and getting nowhere fast. And that’s exactly why I’m making 2025 the year of streamlining at PodiatryMeetings.com. Let’s be real: last-minute scrambles and [...]

Trade Show Glow-Up: Your Ultimate Exhibitor Workshop Recap!

Missed the workshop or need a quick refresher? Here’s what you missed at the Experienced Exhibitor Workshop at SAM2025—my high-energy session designed to help exhibitors dominate the trade show floor. ✅ Maximizing ROI with Data: Stop guessing—track leads, follow-ups, and conversions to measure what truly works. ✅ Personal Branding & [...]

AI Makes Healthcare 75% More Efficient – Here’s How!

I’m sharing this video because AI is flipping the script on healthcare, and I’m all about tools that make life easier for both doctors and patients. The potential to streamline workflows, improve care, and boost efficiency—without losing the human touch—has me seriously excited about what’s next in the industry! https://youtu.be/OzgD9AkxDDY?si=hsQnwU3f9Lp11a1H [...]

The Truth About Being “Stuck” – It’s Not What You Think

I recently listened to a podcast episode with Amy Porterfield interviewing Mel Robbins about her new book, “The Let Them Theory.” (Online Marketing Made Easy podcast episode #744) In addition to reminding me that I need to read this book immediately, the part that really spoke to me was when [...]

FOR EXHIBITORS

I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]

Using AI to Save Time

Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]

Embrace New Opportunities in 2025: A Call to Podiatrists to Step Forward

As we welcome 2025, there’s a collective energy that comes with the start of a new year—a sense of optimism, a willingness to try something different, and an eagerness to grow. For podiatrists and foot care professionals, this is an especially exciting time to take bold steps toward elevating your [...]

Dr. Nicole Freels on Ideas for “MailBox Money”

The Importance of Ancillary Revenue For private practices, generating additional streams of income is crucial for financial sustainability. Ancillary revenue, often referred to as "mailbox money," is income that comes in regularly without requiring active work. This can significantly improve a practice's financial health while enhancing the services offered to [...]

FOR MEETING PLANNERS

Here are a few ideas for Exhibitor engagement to implement at your next event: Create an online resource center for Exhibitors where they can easily find the service kit and prospectus, along with video and article tips for how to make the most of the various advertising and sponsorship opportunities [...]

FOR EXHIBITORS

The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]

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