You want honesty? I’ve been to a lot of conferences, and even though I am the face of PodiatryMeetings.com and you might see me seemingly at ease talking to anyone, I am channeling my best “fake it ‘til you make it.” I read somewhere recently that in-person event attendance has [...]
I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]
Want to be remembered? Stop playing it safe. Ann Dosen I heard a podcast episode on the Russell Brunson show recently where he was interviewing Dan Kennedy and the rebel in me was inspired. Most businesses aren’t failing because they lack a marketing plan—they’re failing because they lack personality. While [...]
Why Podiatrists Need to Embrace Their Inner Disturbing Element Ann Dosen My friend Dr. Richard Cowin recently shared the most delightfully misheard childhood story from Wayne Dyer—and I haven’t stopped thinking about it since. Little Wayne comes home from school and says, “My teacher called me a scurvy elephant.” Confused, [...]
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]
I have been on the hunt recently for an AI assistant to join my Zoom calls and take notes for me so I can be more engaged in the meeting rather than focused on taking notes. Enter my new bestie… Read.ai. You know I love my techy tools. Not only [...]
For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that. As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because [...]
