In life we know that two things are inevitable - death and taxes. As a meeting planner, you know one thing is inevitable - complaints about more exhibit hall traffic. This is ALWAYS top of the list when it comes to satisfying your exhibitors and there is no magic button, [...]
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So far Christina Mason has created 10 blog entries.
RAPPORT - JUST ANOTHER BUZZ WORD. You've likely read about or been in a sales training session when the concept of "building a rapport" with your client(s) comes up. For me, the term "rapport" is thrown around as loosely as "I love you." Creating and maintaining rapport with your [...]
REPORT TALK vs. RAPPORT TALK You've likely been a part of a practice management and/or marketing presentation discussing how to build a rapport with your patient base. The first time I had given any attention to rapport was in graduate school and understanding the communication theory presented by Dr. [...]
A handful of our previous meeting planner tips has a central focus about competition and/or the perception of competition with other meetings. Check this out: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ With that in mind, it can really go a long way within the profession to give other meeting planners a heads up when it [...]
As I was typing up the Featured Meeting article at the beginning of this newsletter, I took special notice to: *All KSUCPM continuing medical education is offered 100% in-person. There is no virtual offering for this event. It got me thinking about conversations I've had throughout the last couple of [...]
If you've read the DPM and Vendor Tips in this month's newsletter, you've noticed that I am strongly encouraging all of us to get out of the house and get to a meeting. But wait, you're a meeting planner. Why would you go to a meeting? We don't know what [...]
If you've read over this entire newsletter, you likely caught that I've taken notice of the "hot topic" of pediatrics in podiatry. It also may have you thinking, "Oh no.... I don't have a pediatric track in my agenda!" Don't stress!! Just because something is seemingly trending, doesn't mean every [...]
Over the last couple of years Ann and I have had the unique privilege of consulting with meeting planners to assist in making positive changes for both DPMs and exhibitors. For a while it seemed that many people in both of these target audiences felt that meeting planners either just [...]
Last month's "Tricks of the Trade" for focused on utilizing your time at meetings to the MAXIMUM. One of the ways this is possible is to use all of the unique situations you're in while you're on site for social media. The main message was: "EVERYTHING IS CONTENT." Click here [...]
PodoExpert is the very first foam cream to contain skin equivalent lipids. The combination of the patented technology of the bioavailable Lipo2 lipids and the BarrioExpert delivery system makes a unique foam cream proven to induce actual skin repair in just 30 days. Clinical studies prove that it not only [...]