TRICKS OF THE TRADE Quick Tips for DPMs Seasonal Planning: Conferences and Practice PR Before you blink, you will realize that November is here... and for most that means the beginning of the holiday season, but for DPMs (and hopefully most in health care), it means DIABETES AWARENSS MONTH! This [...]
Sell Out Once Your Sold Out Sarah Breymeier Exhibit halls are getting harder and harder to sell out... or at least that's what I thought when Ann and I took on organizing the upcoming Balance Health Physicians Educational Conference. I was definitely confident that we would hit our commercial support [...]
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below.... https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something - something that wasn't intended by the article, but got me thinking nonetheless. WHAT IF WE SHOWCASED OUR FAILURES AT [...]
Relate & Retain Sarah Breymeier Many times before sit down and figure out what I want to discuss in a given month's newsletter, I decompress by watching - well, everything. From "trash" reality TV to Oscar-winning dramas, I am often surprised by the unexpected insight I extract. Last week I [...]
RETENTION & MEETING STYLES The article above details the ways in which we are most likely to retain information - with the best way being by teaching. But, we're not always in the teaching position... This should become a key consideration when you choose the meetings you attend. I've written [...]
TEACHING DOES A DR. GOOD I've been lucky enough this summer to get away from my desk for a few hours each week and hit the golf course; and this year is particularly more enjoyable as there has been a noticeable improvement in my game compared to my first few [...]
EMAIL ANXIETY I'm always relatively surprised when I find out how many companies I have known for several years do not have an email marketing program in place; especially when we serve such a unique, niche audience - DPMs. Typing out an entire article about the ins-and-outs of getting an [...]
TOOL TIME - PLEASE SHARE WITH ME I was recently reflecting on the fact that I'm legitimately starting to feel like one of the "old" people at work (granted I work by myself in my home, so technically I am the youngest person in the office still). In fact, last [...]
AXE SOME TRADITIONAL LECTURES This month, I provided the following two articles in the DPM Newsletter; you may have received it if you have chosen to be on our DPM Newsletter Send List. :) Why am I copying/pasting? Well... consider these thoughts and concepts as you put together your agenda [...]
I'm going to be blatantly honest - I am finally starting to feel old when it comes to some of the new advances in technology. Up to this point, I have either been highly active in adopting new technology, or been able to catch on faster than most with anything [...]
