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About Christina Mason

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So far Christina Mason has created 37 blog entries.

TIMING YOUR MEETING MARKETING

THIS REPORT JUST MADE IT SO MUCH EASIER TO PREP Having worked with several different organizations and types of people while putting on a meeting, it is often a point of contention with how the meeting should be marketed, how much should be budgeted for marketing, and who is in [...]

CONQUERING CONFERENCES; LET THE TIME-SUCKING WHALES SWIM BY

I don't know what your company calls the "BIG ACCOUNTS," but I used to work for a company that called them "whales." They weren't necessarily Super Groups, but they definitely had multiple locations and a minimum of six physicians - all with purchasing power (or at least you assume). In [...]

MARKETING MASTERY; CO-CREATING CONTENT

Earlier this year, I had provided some tips about tapping into the power of your Brand Champions - those DPMs who love everything you and your company does for them and provides for their patients. These are extremely valuable relationships; so when there are differences in opinion regarding how certain [...]

SALES SWAGGER; GET LOCAL

For most of us who have been in the podiatry game a long time, we know that having conversations with our friends and family can get frustrating... "Ohhhhhh, do you work with Dr. DownTheStreet?" "Ohhhhhhh, I go to Dr. AcrossTown; what do you think about her?" "Who do you recommend [...]

HIDDEN TIP #2; We Didn’t Mean to Hold These Hostage

MY 10 PAGES Random reflections from what we're currently reading. (from February & March 2024 exhibitor newsletters) THE GOAL IS IRRELEVANT Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one [...]

HIDDEN TIP #1; We Didn’t Mean to Hold These Hostage

Since January, we have divided our standard newsletter into three publications: (1) DPMs, (2) vendors/exhibitors, (3) meeting planners & organizations. Each is different for obvious reasons, however, my hope is that you will find the articles below useful as a physician too! Check 'em out... REALITY TV REVELATIONS Noteworthy takeaways [...]

ARTICLES WORTH SHARING; MANAGING YOUR SPEAKERS

There cannot be any argument which debates that your faculty members are the most critical aspect of your meeting. The educational content is THE PRODUCT your organization provides (at least at the time of the specific event). If your faculty is not delivering top-quality content, your reputation is at risk. [...]

ARTICLES WORTH SHARING; ATTRACTING YOUNG PHYSICIANS

One meeting challenge that never seems to change: difficulty attracting young physicians. Over a year ago, we shared some insight from surveys collected from young DPMs with the following summary: Young physicians are drawn to conferences that have engaging speakers. My recommendation – when you are creating promotional materials (especially [...]

BUSTING YOUR BUDGET, AXE HIGH-COST, LOW-VALUE EXPENSES

Two things we know to be true... nobody is getting any younger and running meetings is not getting any cheaper. This is a massive issue that plagues meetings year after year and it always seems that the simple fix is to increase fees - primarily on the exhibitor side. I [...]

AT FIRST GLANCE, INCREASE YOUR VENDOR EMAIL READERSHIP

I can't tell you how many times I have spoken to meeting planners who are surprised that exhibitors didn't take advantage of certain sponsorship offerings, or that they are unaware of specifics regarding schedules, etc. I also can't tell you how many times I've heard exhibitors admit that they don't [...]

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