About Abbra Bouknight

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So far Abbra Bouknight has created 9 blog entries.

Making Meetings Social

Sarah Breymeier I recently did a presentation for the American College of Podiatric Medicine regarding you can utilize social media channels like Facebook and LinkedIn to advance your career. One of the hardest parts about keeping up with social media is creating new, original content on a consistent basis. One [...]

Elevate Your Meeting Marketing with our Favorite Creative Resources

In August we hosted our 2nd PodiatryExpo. This event was jam-packed with tips and tricks for DPMs to "Find Their Path and Implement Their Vision." Plus, one of the most exciting areas of content that we created was called the "No Experience Marketing Workshop". This was a collection of presentation [...]

You Don’t Know Who You Don’t Know

Sarah Breymeier So many times' Ann and I have asked you to "step outside your comfort zone" in one way or another when it comes to your meeting participation. It's not about making you UNcomfortable; it's more about discovering that there are people and experiences you didn't even realize existed [...]

Divide and Conquer | Get it Down While it’s Fresh

Sarah Breymeier In a previous newsletter, I made a strong case for bringing a "study buddy" to your next educational conference. There were multiple reasons why... check out that article here for a refresher.... BUT here's another tip if you're lucky enough to have your friend/colleague join you on the [...]

Your “Go-To” Planner for Podiatry Meetings

Sarah Breymeier Organizing a meeting from start to finish is a task that many would simply not be cut out to do - IT. IS. TOUGH. I'm not going to belabor all of the tasks that must be diligently fulfilled (you already know what they are), but what I do [...]

Plotting Your Next Meeting Site

Sarah Breymeier Recently Ann and I have been scouting out sites for a meeting we're helping to organize in November of this year. Obviously, a major part of this process is site selection. BUT this is simply a very short and quick tip for all the meeting planners out there, [...]

Have You Been Maximizing the Summer Slow-Down?

The summer months are a little bit slower in meetings. The spring and fall are generally swamped with meeting opportunities, but the summer has only a handful to choose from. However, it's the end of June. Where is the summer going? I feel like I blinked, and it was over. [...]

A Little Reflection Does a Business Good

If you follow this newsletter regularly, you will know that one of my favorite books is The Slight Edge by Jeff Olsen. One of the main points in this text is that even when you experience something, you need to come back to it and do it again... or read [...]

Are You Wasting Your Marketing Budget

Ann Dosen Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line; it sounds like something she would say. Marketing is more art than science. [...]

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