About Abbra Bouknight

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So far Abbra Bouknight has created 45 blog entries.

Know Thyself.

Last month I provided a tip that focused on switching up your schedule strategically based on meeting characteristics that align with your passion and your practice niche. The concept of niching is something I'm very passionate about and so it's not unusual to see it as a common thread in [...]

The Answers Lie Within

This week at SAM we are going to be putting on an Experienced Exhibitor Workshop with the main focus centering around Choosing The "Right" Conferences. As I've been preparing for the workshop, it became very clear that there is no perfect list of meetings for everyone. In fact, when Ann [...]

Have You Really Tried Knowing Them?

Over the last couple of years, Ann and I have had the awesome opportunity to work with more of you - the planners behind the scenes! We've also been able to get a closer look at those who are going the extra mile to truly get to know their audiences [...]

Switch Up Your Schedule Strategically

Many of the tips we provide discuss taking time to plan and to choose your meetings with serious consideration (vs. copying/pasting what you did the year before). Well, I challenge you to do it again! There was a tip I provided all the way back in September of 2019 that [...]

Monthly Quick Poll – Feedback from Young Physicians

This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don't know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year. [...]

Changing for the Sake of Changing

We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]

Making Meaningful Changes

If you have read the DPM Tip and the Exhibitor Tip above, you have probably caught on to my theme this month. And now it's your turn! Ann sent over an awesome quote from the November 2022 issue of Convene Magazine, which actually inspired this entire newsletter.... “The event organizers [...]

How to Conquer Imposter Syndrome

Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]

Reframe Your Show Competition Outlook

In August's newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn't see it - you can check it out by clicking here: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ One of the comments I hear regularly about whether or not an exhibitor should attend a [...]

The #1 Leading Cause of Disgruntled Exhibitors

I know we have said this before but we are saying it again because it is, by far, the #1 leading cause of disgruntled exhibitors. No, it’s not the food (although that’s important!). Please, I beg of you, do not inflate your attendee numbers by adding staff and speakers to [...]

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