You’ve heard about it, but have you tried it yet? Do you ever have a day or a moment where you can’t think of the right word to use in a marketing phrase or description? It’s right on the tip of your tongue, right? It happens to all of us. [...]
Earlier this week, a friend I used to work with at a marketing firm (before my podiatry days) reached out and asked me what I have been up to for the last decade. (Note: I'm not the best at long-distance friendships). I'm sure many of you have been in the [...]
If you scroll down and check out my Vendor Tip, you'll gain some insight into my sentiment for the podiatry profession and meetings. As I was reflecting on the 12 years I've been working in this profession, one thing became very clear to me. While most of my time in [...]
For those of you out there looking to grow or scale your podiatry practice, hiring an associate can be one of the most rewarding endeavors you ever do both personally and professionally. There is no greater gift to our profession than providing opportunities for other podiatrists to prosper. But not [...]
Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part series, "No Experience Marketing." One of the things we talked about was our favorite design tools that are super user-friendly. In this video, we show you why we use these [...]
EXHIBITOR Magazine's 2023 Economic Outlook Survey published some interesting data recently. CLICK HERE FOR ENTIRE ARTICLE The graphs I found to be particularly interesting are... Spending on Marketing Channels Top 3 Highest INCREASE Percentage: E-marketing, Online Advertising, Webinars/Podcasts Top 3 Highest DECREASE Percentage: Print Advertising, [Conference] Sponsorships, Virtual Trade Shows [...]
More and more physicians are part of closed networks that try to deter referrals “outside of the system.” While it may be harder than in the past, there are strategies that should be considered….and implemented to ensure that your practice and business thrive in this changing environment. In FABI, we [...]
Over the last several weeks, we have taken a deep dive into creating practical ways exhibitors can determine how to "choose the right meetings". So, we thought it only fair to share with you the information we are recommending to our vendor family when they are figuring out what meetings [...]
If you've been a "Tricks of the Trade" fan for a while, you've probably read some of my previous blogs regarding niche. If you want a quick frame of reference, here's one from September, 2019: INVEST IN YOUR PASSION I've had several discussions with DPMs about the possibilities of creating [...]
There was an article published in the March/April 2023 issue of PCMA Convene Magazine written by Kimberly Hardcastle-Geddes called “How to Use Social Proof to Market Your Event.” Read the full article by clicking here. PodiatryMeetings.com was founded on this concept and we believe the power of reviews and testimonials [...]