I'm not going to waste any time talking about the importance of a polished website - we all know this. We also all know that when you get a new website, it's great... and it doesn't take long for it to become a mess! Trust me - Ann and [...]
You've seen this store... we all have one in our town or nearby... The show specials on the exhibit hall floor sometimes have the same vibe; mostly because they never stick to the expiration date. Basically, docs know they can usually get away with waiting to place an order [...]
Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one topic discussed that reminded me of the way we can approach the sales process; it also gave me a flashback to [...]
One of my favorite things to (teasingly) make fun of, especially at conferences / exhibit halls because it's so prevalent, are the individuals that freak out when they think they're going to waste their collateral materials. Oh no!!! I printed those materials for everyone to see, but I don't want [...]
Many of you know that Ann & Sarah come as a package deal, and while we may give the outward appearance that we are always 100% in sync with one another, there are several differences in the way that we work. I thought about writing this post after she [...]
In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]
Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]
You Heard It Before... But Now It Means Something Else If you are a creature of habit (like we all are) you probably go to many of the same meetings each year. No agenda is ever copied & pasted from year to year, but when you continue to hit [...]
Several years ago I was exhibiting at the No Nonsense meeting in Ohio and I was, initially, none-to-pleased to be placed right by the bathroom. Until I realized just how amazing it is! In fact - here's a photo of me enjoying myself in that very spot (with [...]
ALWAYS BE CLOSING. If you're in sales and you don't know the ABCs of sales or "coffee's for closers," do yourself a favor and watch the epic Alec Baldwin scene in "Glengarry Glen Ross." If you took the time to do that just now... inspiring, right? Yikes. However, we all know [...]