Making your booth the talk of the tradeshow doesn't have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! We haven't [...]

You know who they are - those DPMs that just LOVE everything you say and do. You find yourself saying, "I wish every DPM was like that." Well, that's not ever going to happen - but we can still use some marketing mastery to recruit more of those DPM [...]