TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
Feeling Uninspired? Get to a Meeting!
This time of year is always a little strange. There seems to be an intense "back to work" vibe after the excitement of summer has died. For some, this could be a feeling of great motivation to end the year energized and productive; but I get the feeling that most are simply exhausted and just want to "get through it". The last quarter of the year always seems to bring on a mindset of focusing on the holidays and there's a bit of a slow down right before the finish line. My advice - get your booty to a meeting! [...]
If You’ve Been Wanting to Explore Pediatrics… The Time is Now
If you know me, you know I love practices that go all in to niche markets. While I would love to go deeper into how to find your niche, what I really wanted to point out this month is that there seems to be a massive trend toward pediatric scientific content. In fact, after going through a quick CALENDAR OF EVENTS review, I noticed that there are three upcoming meetings specializing in this unique patient demographic. They are: Saturday, October 7 ACPM PRESENTS... Updates in Pediatrics & Geriatrics: Practical Pearls Saturday, October 14 Stepping Up the Game: Expert Insights on Adolescent [...]
Managing Post-Meeting Stress
This month Ann and I took 3 days out of the "normal work week" for the APMA National Conference in Nashville; and I've come up with a new catchphrase... Be Gone For 3 Days and Be Behind for 3 Weeks! (OK, not the best catchphrase on the books) But the struggle is real and I am sure many of you feel it when you are out of the office for any reason. Once you put a "wrench" in your daily routine, it takes a while to get everything back on track; especially when your schedule was already maxed out. [...]
Reflect On Your Meeting Mentality
If you scroll down and check out my Vendor Tip, you'll gain some insight into my sentiment for the podiatry profession and meetings. As I was reflecting on the 12 years I've been working in this profession, one thing became very clear to me. While most of my time in the last decade has been sitting at my desk and staring at a computer screen, it's the time I have spent at meetings that has truly made the biggest impact on my career. Nearly every single individual I work closely with is the direct result of a connection made at [...]
Find Your Perfect Referral Partner
If you've been a "Tricks of the Trade" fan for a while, you've probably read some of my previous blogs regarding niche. If you want a quick frame of reference, here's one from September, 2019: INVEST IN YOUR PASSION I've had several discussions with DPMs about the possibilities of creating a niche practice, as well as the pros and cons. Obviously it can be scary to ditch the "kitchen sink" of foot and ankle care to focus on one type of patient / patient condition. However, if this is something you're thinking about - or are already implementing - find [...]
CLINICAL CORNER WITH DR. RICHIE
Richie Brace® or Custom Foot Orthotic for Adult Acquired Flatfoot? Clinicians often debate whether the initial treatment of the Adult Acquired Flatfoot (AAF) should start with custom foot orthotic therapy or should proceed directly with a custom Richie Brace®. While foot orthoses can be effective in the early stages of AAF, they become less effective when key ligaments in the midfoot have ruptured including the spring ligament. A quick and easy test to detect rupture of the midfoot ligaments is the “single foot heel rise” test. If a patient has difficulty or inability to perform a heel raise with full [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
Just Say No
As I was typing up the Featured Meeting article at the beginning of this newsletter, I took special notice to: *All KSUCPM continuing medical education is offered 100% in-person. There is no virtual offering for this event. It got me thinking about conversations I've had throughout the last couple of years with meeting planners and organizations that, for the most part, don't seem to want to provide online credits, but are continuing to offer hybrid meetings. So, now I'm asking, why??? If you don't like the idea of having online credits - then don't. If your organization's leadership is in [...]
Elevate Your Meeting by Experiencing Meetings
If you've read the DPM and Vendor Tips in this month's newsletter, you've noticed that I am strongly encouraging all of us to get out of the house and get to a meeting. But wait, you're a meeting planner. Why would you go to a meeting? We don't know what we don't know, right? There are so many exciting events going on outside of the podiatry space that we aren't even aware of... but that doesn't mean we have to keep it that way! Consider going to a meeting that isn't yours - whether it be within the podiatry space [...]
Strengthen Your Strengths
If you've read over this entire newsletter, you likely caught that I've taken notice of the "hot topic" of pediatrics in podiatry. It also may have you thinking, "Oh no.... I don't have a pediatric track in my agenda!" Don't stress!! Just because something is seemingly trending, doesn't mean every organization has to jump on board. Whether you are a meeting or a button store, it's important to stick to your strengths. If pediatrics (or whatever the next hot scientific trend is) doesn't make sense for the type of meeting you've shaped - don't do it. Similarly, focus on your [...]
Bite Off One Change At A Time
Over the last couple of years Ann and I have had the unique privilege of consulting with meeting planners to assist in making positive changes for both DPMs and exhibitors. For a while it seemed that many people in both of these target audiences felt that meeting planners either just didn't care about making improvements to their events, or they simply weren't listening. Given the interactions we've had, we know that's not the case... and it's not going unnoticed either! There have been several event teams that have made significant changes to their events in an effort to provide a [...]
Today’s Ultimate Trending Tool: Chat GPT
You’ve heard about it, but have you tried it yet? Do you ever have a day or a moment where you can’t think of the right word to use in a marketing phrase or description? It’s right on the tip of your tongue, right? It happens to all of us. I usually rely on Thesaurus.com to help me through these brain farts. Now, we have ChatGPT to help. Just like with anything, there are plenty of wrong ways to use this tool. I have found it to be most helpful in generating title ideas for articles, lectures, or webinars as [...]
No Secrets Here. This is What We’ve Been Chatting About with Vendors.
Over the last several weeks, we have taken a deep dive into creating practical ways exhibitors can determine how to "choose the right meetings". So, we thought it only fair to share with you the information we are recommending to our vendor family when they are figuring out what meetings make sense for them. First, we want them to MAXIMIZE OUR RESOURCES. This includes our calendar of events, our surveys, and publications (like this newsletter!) So, with that in mind, we highly recommend that you keep an open line of communication open with us (Ann and Sarah) so we know [...]