TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
You Don’t Know Who You Don’t Know
Sarah Breymeier So many times' Ann and I have asked you to "step outside your comfort zone" in one way or another when it comes to your meeting participation. It's not about making you UNcomfortable; it's more about discovering that there are people and experiences you didn't even realize existed which could benefit you. You know the saying, "you don't know what you don't know".... well, you also don't know who you don't know. You may feel you have made connections with all the individuals you need to continue your path of success; but how can you really know? Until [...]
Divide and Conquer | Get it Down While it’s Fresh
Sarah Breymeier In a previous newsletter, I made a strong case for bringing a "study buddy" to your next educational conference. There were multiple reasons why... check out that article here for a refresher.... BUT here's another tip if you're lucky enough to have your friend/colleague join you on the road. First - divide and conquer. Many meetings have multiple tracks and it's physically impossible to go to every session; you may even have to make the hard choice of selecting one while sacrificing another you really wanted to attend if they are running at the same time. So, go [...]
New PressureOFF™ Insoles from PediFix® Advance the Standard of Care for DFUs
A 4th generation family of foot specialists since 1885, The PediFix Footcare Company is committed to advancing the standard of care for the management of diabetic foot ulcers and common plantar pathologies. The firm is introducing a new offloading insole that fits and functions in patient’s everyday footwear, with the proven pressure and shear reduction benefits of the ‘removable bottom pegs’ offloading system clinicians are familiar with. PressureOFF™ Customizable Offloading Insoles reduce pressure and friction to relieve pain and speed healing -- without the need for walking boots, post-op, or orthopedic shoes patients frequently reject. “They provide discrete, convenient, targeted [...]
I just found out “Imposter Syndrome” is a real thing.
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work itself out. I don’t concern myself with what other people think. I just do my own thing - in my personal and professional life. If you know me, you probably agree. However, last weekend, while on vacation, I texted Sarah the following message. “I’ve never experienced this before, but the [...]
A Little Reflection Does a Business Good
If you follow this newsletter regularly, you will know that one of my favorite books is The Slight Edge by Jeff Olsen. One of the main points in this text is that even when you experience something, you need to come back to it and do it again... or read it again... or review it again... whatever is relevant. Why? Because your daily experiences since the first time you "did that thing" have changed; you've grown; the context is different. So, I was thinking about our Tricks of the Trade from three years ago and figured I would give them [...]
I’m not doing that! I’m a doctor. | Dr. Alan Bass for PowerStep
“I’m not doing that! I’m a doctor.” I have heard that phrase too often. Many physicians believe that anything other than providing medical care to their patients is not what is in the best interest of their practice. They want to provide podiatric care and then refer those patients out for everything else. In the more than quarter of a century that I have been in practice, I have seen the ups and downs of all things that podiatry has to offer. From the early days when reimbursement for surgical procedures was still good, to today when insurance companies make [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
What Are You Competing For?
Spill It Sarah... Let's chat about competition. We've been taught that the word "competition" is closely related to "enemy" or "foe." Then there are the inspirational quotes like, "you are your only competition," or "our competitors bring out the best in us." So as I continue, we can keep these concepts in mind. Having exhibited at, worked with, or just listening over the last several years, we often notice that some meetings feel they are in competition with other meetings. It always semi-confuses me because if the goal is continuing education for physicians, how can that create competition? To [...]
Your “Go-To” Planner for Podiatry Meetings
Sarah Breymeier Organizing a meeting from start to finish is a task that many would simply not be cut out to do - IT. IS. TOUGH. I'm not going to belabor all of the tasks that must be diligently fulfilled (you already know what they are), but what I do want to emphasize is the importance of delegating one of the most important line items (writing and issuing your meeting site RFP) to someone you can trust. Recently Ann and I have had the pleasure of working with Alisa Peters. She came recommended to us by Dana Rigdon from ASPS [...]
The Exhibitors Have Spoken
Over the last several weeks, we have had several focus groups with our industry's vendors/exhibitors in our Experienced Exhibitor Mastermind. So much useful information came to the forefront that will allow us to share with meeting planners and organizers to make events more "fruitful" for all parties. MEETING PLANNERS - here are just a few of the gems that were taken from these sessions that meeting planners should consider. Survey your attendees on their registration sheet to determine what types of products and services they are interested in so you can provide them more details on the exhibitors that meet [...]
I just found out “Imposter Syndrome” is a real thing.
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work itself out. I don’t concern myself with what other people think. I just do my own thing - in my personal and professional life. If you know me, you probably agree. However, last weekend, while on vacation, I texted Sarah the following message. “I’ve never experienced this before, but the [...]
Plotting Your Next Meeting Site
Sarah Breymeier Recently Ann and I have been scouting out sites for a meeting we're helping to organize in November of this year. Obviously, a major part of this process is site selection. BUT this is simply a very short and quick tip for all the meeting planners out there, whether you've done this for several years or are new to the game. I know there are often not hotels that are available on your meetings specific dates that would make EVERYTHING you want possible... but one thing that I feel goes overlooked more times than not is the proximity [...]
The Importance of Coaching Your Speakers
Now, more than ever, conferences must deliver dynamic, engaging content to grab attendees' attention - and keep it. Whether your meeting is in-person or delivered online, meeting planners should work closely with their faculty and coach them on ways to ensure their lecture provides value. Online seminars struggle with this even more. Consider your presenter's volume, lighting, background, and presentation slides. Ensure they have a stable internet connection or consider pre-recording. PRO TIP: if you decide to pre-record, enlist the help of other faculty to form a mini-audience that will encourage the speaker to be energetic while recording. If you have sponsors [...]