Tricks of the Trade2022-03-07T21:18:25+00:00


Our Experience for Your Use

This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.

Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!


No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!

Increase your Productivity and Without Getting Overwhelmed. 
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.

How to Find a Job or Relocate as a DPM – Quick tips from Guest Contributor: Christopher Hood, DPM

Looking for a job, and even more so a new job, can be a stressful process. For those coming out of residency, the decision to start looking has been made for you with the impending graduation after PGY-3 (or 4). But for those currently in practice, the decision is entirely of your own discretion. Regardless of your situation, the process is generally the same. Personally confirm the need for a (new) job. New resident graduate = “I need a job.” Currently employed = Why do you need a new job? What are you missing in your current employment that you [...]

February 21st, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

Find Yourself a Study Buddy

Quick Tips from Sarah Hopefully as we forge on after two years of pandemic stress, you are starting to feel more comfortable going to public places - and especially going to meetings that require travel! I know I have missed the on-site meeting scene as well as my "travel buddies" that I'm used to seeing on the road. Speaking of travel buddies - do you have one?! If you haven't noticed, you will rarely see me without my other half - Ann. And while we are besties for the resties, the bonus is that we make an awesome meeting duo [...]

January 20th, 2022|Categories: Tricks of the Trade - DPMs|0 Comments

Making Your “A-Ha Moments” Come to Life

Looking back at the last several conferences you've attended, I'm sure there have been some unique moments where you think, "Wow! That's brilliant... I am going to start implementing this in my practice right away!" And then it sits... and sits... and sits... We're all familiar with the concept of, "a great idea means nothing if you don't act on it." It's so easy to get swallowed up by the day-to-day activities and responsibilities that we often don't ever get to the new and exciting ideas that are presented to us during the conferences and events we attend. It's dreadfully [...]

December 20th, 2021|Categories: Tricks of the Trade - DPMs|0 Comments

Step Outside Your Comfort Zone

We've hit on this concept in a different way before... meaning, we've previously recommended that you mix up your meeting choices in an effort to experience new ideas (i.e. hear faculty members you've never heard before; attend a niche meeting to sharpen your skills in a specific area; try more management meetings to make your practice more profitable, etc.) But let's take this a step further. I specifically want to focus on meetings that will grow your skillset BEYOND MEDICINE. It's not uncommon to see lectures at foot/ankle meetings which focus on the following: marketing, patient communication, and overall practice management. Most of the time [...]

November 25th, 2021|Categories: Tricks of the Trade - DPMs|0 Comments

Getting Back to the Good ‘Ole Days

For the last 18 months, most of the seminars you’ve attended have been virtual. In-person meetings are returning, but attendees have gotten used to being able to earn credits and learn new skills, all while still staying to see patients and have dinner at home. The "old days" of packing up and going to a conference meant traveling to a destination and taking half of the week away from the office. While those days are a bit of a distant memory now, what we don’t realize is that we’re cheating ourselves by not taking full advantage of what in-person [...]

October 25th, 2021|Categories: Tricks of the Trade - DPMs|0 Comments

Making Changes YOU Choose

This month, Ann's tip for meeting planners got my brain in gear about the same topic. She stated, one of the phrases she and I love to hate is, "we've always done it that way." If you want to see my unfiltered eye roll, that's one of the phrases you can use in front of me! This can go in several directions, but we're talking meetings - so how does this apply? We've hit on this concept before with No More Going Through the Motions. This year forced us to change in several ways (i.e. we are all now experts at Zoom [...]

August 25th, 2021|Categories: Tricks of the Trade - DPMs|0 Comments

Ideas for Meeting Planners

Struggling to Reach Young Physicians? We hear you.

Article by Ann Dosen Recently we scheduled several sessions with Young Physicians to discuss their thoughts on in-person meetings. Our goal is to find out what young physicians are looking for when selecting their meetings, including locations, content, cost, time of year, and more. Here’s the problem we ran into – only 10% of people that signed up for a session actually showed up! We did our best to schedule sessions on days and at time when we felt physicians would be able to attend and we even gave away prizes to get their attention. This was frustrating, to say [...]

December 20th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments

Improve Your Digital Branding Offerings

Have you been disappointed by the lack of interest in your organization’s digital branding opportunities for exhibitors and sponsors? Sarah and I have been having many discussions with our exhibitor colleagues lately and one of the topics we’ve been focusing on is the current branding opportunities available to exhibitors at meetings. We 100% believe in online, digital advertising. I mean, our livelihood is a website, right?! However, when reviewing various conference prospectus’ for digital opportunities, we’ve been noticing a need for improvement. Many times, the opportunity offered is a logo placement on the organization's website or in email communication. While logo [...]

November 25th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments

Nobody Puts Baby in the Corner

During our Experienced Exhibitor Mastermind sessions, the focus was to brainstorm strategies meeting planners can implement to improve the exhibitor experience. Let me tell you, we came up with a TON of solid gold genius ideas. No way am I going to tell you all of them in one article! However, I will share two issues and solutions that came up repeatedly. Location, location, location. No, this time we’re not talking about booth location. We’re talking about the location of the exhibit hall. Too often, the exhibit hall is the furthest ballroom from the hotel or registration area. Exhibitors often walk past room [...]

October 15th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments

Creating Fun and Inspired Environments

Over the last several days, Ann and I have had multiple conversations with exhibitors to gain insight which will could help meeting planners better understand how they can improve the exhibitor experience at their events. During that conversation, one of several interesting comments was made... to better communicate it, I will try to quote it: EXHIBITOR A : We crushed sales at that meeting; it was really good! EXHIBITOR B: We did too; we probably had more sales at that meeting than any other in the last several months. After I heard these two anonymous exhibitors make these statements, I [...]

September 25th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments

“We’ve Always Done it This Way” is No Longer an Answer

One of our favorite phrases to hate is, "We've always done it this way." Sarah and I believe in change, in moving forward, in "rolling with the punches." While preparing the content for this month's newsletter, I read an article that shares these sentiments and warns about being hesitant to embrace what may be the future of events. In the article, the Convene editors write and quote Liz Caruso, founder and CEO of the techsytalk conference, "'I think organizers have been stuck in the way they have always done things. The concepts have been around for a long time, and [...]

August 25th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments

Choosing Your Meeting Venue/City

Over the years we've been to all sorts of cities and hotels for meetings; i.e. large cities like Vegas, Chicago, NYC, Washington D.C. There have also been smaller cities that don't pack as much of a tourist punch. There are a lot of items to consider when putting on a meeting, and choosing a destination is a huge one. Often when speaking to DPMs, they tell us that they love the tourist cities because they can basically take a vacation. They can even take their families along. However, we challenge you to consider this - what does a big tourist [...]

July 25th, 2021|Categories: Tricks of the Trade - Meetings|0 Comments
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