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DARCO International

Committed to the promotion and education of physicians engaged foot & ankle treatment throughout the world. Darco International was founded in 1985 by H. Darrel Darby, DPM, to address a clinical dilemma he was facing with his post-operative patients.  As soon as his patients made the transition from their wooden [...]

Are You Wasting Your Marketing Budget?

Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]

The Importance of Coaching Your Speakers

Now, more than ever, conferences must deliver dynamic, engaging content to grab attendees' attention - and keep it. Whether your meeting is in-person or delivered online, meeting planners should work closely with their faculty and coach them on ways to ensure their lecture provides value. Online seminars struggle with this [...]

Facts Tell, Stories Sell

We've all sat in lectures that make our eyelids somehow get heavier.... and heavier... and heavier. BORING. BORING LECTURES. Right? Obviously, we can't control what the speaker is presenting, but if you are a presenter - whether it be to an audience at a meeting or your patients - you have to make it [...]

Making Your “A-Ha Moments” Come to Life

Looking back at the last several conferences you've attended, I'm sure there have been some unique moments where you think, "Wow! That's brilliant... I am going to start implementing this in my practice right away!" And then it sits... and sits... and sits... We're all familiar with the concept of, [...]

Making Your “A-Ha Moments” Come to Life

Looking back at the last several conferences you've attended, I'm sure there have been some unique moments where you think, "Wow! That's brilliant... I am going to start implementing this in my practice right away!" And then it sits... and sits... and sits... We're all familiar with the concept of, [...]

Improve Your Digital Branding Offerings

Have you been disappointed by the lack of interest in your organization’s digital branding opportunities for exhibitors and sponsors? Sarah and I have been having many discussions with our exhibitor colleagues lately and one of the topics we’ve been focusing on is the current branding opportunities available to exhibitors at [...]

Start with Your Goal

Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]

Step Outside Your Comfort Zone

We've hit on this concept in a different way before... meaning, we've previously recommended that you mix up your meeting choices in an effort to experience new ideas (i.e. hear faculty members you've never heard before; attend a niche meeting to sharpen your skills in a specific area; try more management meetings [...]

Getting Back to the Good ‘Ole Days

For the last 18 months, most of the seminars you’ve attended have been virtual. In-person meetings are returning, but attendees have gotten used to being able to earn credits and learn new skills, all while still staying to see patients and have dinner at home. The "old days" of [...]

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