Darco International Inc. was founded in 1985 by Podiatrist, H. Darrel Darby. At the time Dr. Darby was frustrated by the antiquated surgical shoes on the market; his patients constantly complained that there was nothing comfortable to wear after surgery or when certain procedures were done. Dr. Darby set out [...]
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By Dr. Alan L. Bass, DPM THIS is Why You Don’t Need to Use the Same Old Thing! Either you are a seasoned practitioner who has been successfully treating patients and getting good results or you are new in practice and have been trained by some of the best [...]
Increasingly the Standard of Care in Fungal Treatment Protocols Markinson Encourages Use to Limit Recurrence Complementing its popular ShoeZap® 15 Minute UV Shoe Sanitizer, the PediFix Footcare Company announces its acquisition of key assets of Shoe Care Innovations, Inc. – developers of SteriShoe®. “SteriShoe pioneered the concept of using [...]
By Dr. Alan L. Bass, DPM I know the question posed above seems like an easy one for most reading this. It seems like all the physician needs to do is take a simple approach. Prescribe a painkiller of course, or at least prescribe a medication or something that [...]
Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on at-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication tip last [...]
Being out of the office for several days to attend a meeting can be really stressful. Sometimes, it may even make you resent even going, right? Well, going along with Dr. Dairman's article about having the right attitude will certainly put you on a more motivated path, but I'm also [...]
Spill It Sarah... Let's chat about competition. We've been taught that the word "competition" is closely related to "enemy" or "foe." Then there are the inspirational quotes like, "you are your only competition," or "our competitors bring out the best in us." So as I continue, we can keep [...]
Committed to the promotion and education of physicians engaged foot & ankle treatment throughout the world. Darco International was founded in 1985 by H. Darrel Darby, DPM, to address a clinical dilemma he was facing with his post-operative patients. As soon as his patients made the transition from their wooden [...]
Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]
Now, more than ever, conferences must deliver dynamic, engaging content to grab attendees' attention - and keep it. Whether your meeting is in-person or delivered online, meeting planners should work closely with their faculty and coach them on ways to ensure their lecture provides value. Online seminars struggle with this [...]