Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you… but here’s a chunk focused on at-show communication that you can sink your teeth in to for now.
Did you miss the pre-show communication tip last month?
Communication strategy is a LOT to digest… so we’re trying to deliver this to you in a way that is easier to swallow. Enjoy!
Go beyond the standard promo item – consider higher-value such as gift cards or other non-sample items.
You can be picky! Make sure they give something too (i.e. fill out a survey, schedule a demo, etc).
Spin the wheel – provides fun creates an excuse for conversation (now they can’t just do the drive-by of snagging off the table and running away)
Pro tip – take a fun short video (try boomerang) of the spinny wheel to grab some attention on social media or save it for an upcoming email.
PRINTED INVITES & FLYERS
While we’re not convinced that mailing flyers or invitations has an impact, personally handing invitations for a special event (like a Learning Lab) to attendees while at the conference, before the event, DOES make a difference.
Try printing a simple 4×6 postcard and handing them out to every attendee you see at the conference in the hours leading up to your special event.