We can’t say it enough… and we all know it… 2020 changed everything. Online learning, while always available, became standard and the benefits have stuck with DPMs. However, we know that when attendees experience a meeting in person, they are engaged in a much richer experience.
As we continue to strive to find the magic formula to make an event a perfect combination of ideal results for both attendes and exhibitors, I found a recent article that helped to pinpoint many of the issues/aspects that go into modern meeting planning consideration.
The portion of the article below that I found most interesting is gaining some stronger insight as to what factors will push an attendee off of their desk chair and away from their homes/offices and into a convention center that could be a drive or a plane ride away.
HCPs Weigh In on What Draws Them to Conferences
https://www.meetingsnet.com/medical-pharma-meetings/hcps-weigh-what-draws-them-conferences
Thoughts? Questions? Email Me!
Sarah Breymeier: beheard@podiatrymeetings.com
-Sarah Breymeier