TRICKS OF THE TRADE
Our Experience for Your Use
This website was created created and co-founded by us – Sarah Breymeier and Ann Dosen.
Both of us have spent nearly ten years in the podiatry industry, attending dozens upon dozens of podiatric meetings and trade shows.
Therefore, we want to put our experience to good use!
Below are some helpful “tricks of the trade” from us to you… enjoy!
GOOD ADVICE – PLAIN AND SIMPLE.
No matter if you work in the podiatric profession as physician, vendor, or meeting organizer/planner, utilizing the tips and resources supplied below will serve you well!
Increase your Productivity and Without Getting Overwhelmed.
I read this book cover to cover in just a couple of days. It’s been a few years since I read it, but it always stands out as one that I recommend to anyone that wants to continue to achieve. Whether you own a small business (like a podiatry practice or a device company), it’s easy to get overwhelmed with all the things you should be doing.
The Slight Edge provides practical/doable advice to help you set your goals and break down the activities that must take place to achieve those goals – step by step. By doing a little bit every single day, you will see big changes over time. There’s no need to do everything in one day, one week, one month, or even one year.
Do one action item every single day and the result will show itself!
-SARAH
Every day I listen to at least one podcast episode while I’m driving or working out to give me inspiration for the day. There are days when I wake up and don’t want to do a single thing other than catch up on episodes of Outlander, but after listening to one of these podcasts, I know I can take over the world! No matter what your daily life brings you, every single person on the planet will get something out of listening to these individuals.
John Maxwell Leadership Podcast – a weekly podcast from the leadership authority John Maxwell. This podcast focuses on the principles, practices, and process of becoming a transformational leader. Even if leadership is not one of your primary goals, the principles translate to any project or position you are in. I always come away with new motivation or a fresh outlook on a current project. Each episode comes with a downloadable resource to work through.
Online Marketing Made Easy with Amy Porterfield – Amy Porterfield is considered the GIANT in the online marketing space. She is so inspiring to listen to. Her episodes include expert interviews, mini execution plans, and secrets from her product and service launches; all tied together by her mission to make each episode as actionable and profitable as possible. Every episode I listen to of hers gets me thinking about the next big thing I want us to tackle. Her advice is tangible and for real life.
Rise Podcast with Rachel Hollis – hosted by the best-selling author of “Girl, Wash Your Face”, this podcast is a series of conversations with business powerhouses and personal development leaders where each episode provides listeners with tactical, valuable takeaways.
-ANN
TRICKS OF THE TRADE
Tips for DPMs
CHECK OUT OUR LIBRARY OF DPM DOWNLOADS – CLICK HERE!
Prepare for Your Vendor Experience
We always preach planning for your upcoming meetings in an effort to help you maximize your experience. It's been two whole years since we first created our "My Meeting Exhibit Hall Plan" DPM Download. So, this is a helpful reminder to utilize this tool (and our other downloads) to prepare your experience beyond CME... and into the exhibit hall where you will find the corporate partners to elevate your practice. It's important to remember just how important the industry's exhibitors are for your continuing education. Exhibitors are investing thousands of dollars to make you aware of their products and services at [...]
Break Out of Your Social Media Shell Plus a Special Interview with Dr. Sarah Haller
Last month's "Tricks of the Trade" for focused on utilizing your time at meetings to the MAXIMUM. One of the ways this is possible is to use all of the unique situations you're in while you're on site for social media. The main message was: "EVERYTHING IS CONTENT." Click here to go back and check out last month's tip. But, a social media presence doesn't come as naturally to everyone as it does for others. If you didn't join us for PodiatryExpo last August, first of all - shame on you.... 😉 but, second we want to share one of [...]
Casting for the Richie Brace® and Removing Forefoot Supinatus
Removing forefoot supinatus is crucial when treating patients with PTTD. Patient must be casted non-weight bearing, neutral suspension technique Be sure to push down on 1st ray and remove all forefoot supinatus (this is most important when treating PTTD) Watch Dr. Richie's training video with instructions for removing forefoot supinatus when casting below: https://youtu.be/Vfyc1ma1uSQ
Maximize Meetings for Marketing
Being out of the office for several days to attend a meeting can be really stressful. Sometimes, it may even make you resent even going, right? Well, going along with Dr. Dairman's article about having the right attitude will certainly put you on a more motivated path, but I'm also here with another tip to help you find even more value in your meeting experience outside of your continuing education. SHOW YOUR PATIENTS THAT YOU ARE DEDICATED TO INNOVATION If your patients don't get to see you in the office while you're gone, let them see you on social media. [...]
The Science Behind PodoExpert
PodoExpert is the very first foam cream to contain skin equivalent lipids. The combination of the patented technology of the bioavailable Lipo2 lipids and the BarrioExpert delivery system makes a unique foam cream proven to induce actual skin repair in just 30 days. Clinical studies prove that it not only repairs skin within 30 days but actually puts it into a state of regeneration. Its effects are profound for anyone, but separate studies show it is especially effective for diabetic skin that is at higher risk for breakdown. PodoExpert actually addresses the cause of the dry skin and is responsible [...]
Know Thyself.
Last month I provided a tip that focused on switching up your schedule strategically based on meeting characteristics that align with your passion and your practice niche. The concept of niching is something I'm very passionate about and so it's not unusual to see it as a common thread in my blogging. Check out last month's tip, so that this month's tool makes more sense for you! This month, I want to continue with the same sentiment about knowing yourself so you can know what meetings will be a good fit for you. To help you do so, I've created [...]
TRICKS OF THE TRADE
Ideas for Meeting Planners
It’s all about the company you keep
There was an article published in the March/April 2023 issue of PCMA Convene Magazine written by Kimberly Hardcastle-Geddes called “How to Use Social Proof to Market Your Event.” Read the full article by clicking here. PodiatryMeetings.com was founded on this concept and we believe the power of reviews and testimonials can be the difference between a successful event and an epic event that our industry talks about for the rest of the year. The good news is - you already have everything you need. All you have to do is open the tap and let it flow. Unless you’ve been [...]
Bigger is Not Showing to be Better
Ann and I have been to a lot of meetings... we've really taken on the Sampler Platter; meaning, lots of different shapes and sizes to choose from! One thing we've noticed that really came to a head during our Experienced Exhibitor Mastermind focus groups, is that the meetings that take place in smaller spaces typically seem to result in happier exhibitors. After really reflecting on it some more, it makes total sense. Here are some reasons why you should consider downsizing your conference space... Smaller Spaces (typically) Equal Loser Costs When you don't have as much overhead in the hotel/conference [...]
Stand Your Ground
Ann and I have had the opportunity to speak to a LOT of meeting planners and organizers over the last several years. One of our favorite aspects to discuss are the sponsorship packages for vendors. On the same token, one of the things we hate to see are companies who have "deep pockets" using and abusing the meeting staff. Ick. Look, we know how vital it is to have strong relationships with companies that continue to support meetings. It. Is. Crucial. What is not crucial, and is fact a poison, is when a company begins to bully the meeting organizers [...]
Have You Really Tried Knowing Them?
Over the last couple of years, Ann and I have had the awesome opportunity to work with more of you - the planners behind the scenes! We've also been able to get a closer look at those who are going the extra mile to truly get to know their audiences - both DPMs/attendees and the exhibitors. While every meeting is going to have DPMs complete evaluations, I challenge you to reflect on what you're actually doing with those evaluations. Are you just sifting through them and getting a general idea of common remarks, or are you really taking them into [...]
Making Meaningful Changes
If you have read the DPM Tip and the Exhibitor Tip above, you have probably caught on to my theme this month. And now it's your turn! Ann sent over an awesome quote from the November 2022 issue of Convene Magazine, which actually inspired this entire newsletter.... “The event organizers who will be successful going forward are the ones who recognize that they shouldn’t throw away the traditional apple pie recipe we all loved - but they also need to make room for experimentation and iteration. When you make small changes to the method, substitute a new ingredient, or try [...]
How to Conquer Imposter Syndrome
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am on the other side of all the projects that had me spiraling into an imposter syndrome black hole, I was reflecting on how I came through it and if there was a secret that I could pass along. The good news is, I did find a particular action to be [...]