Have you been disappointed by the lack of interest in your organization’s digital branding opportunities for exhibitors and sponsors? Sarah and I have been having many discussions with our exhibitor colleagues lately and one of the topics we’ve been focusing on is the current branding opportunities available to exhibitors at [...]

During our Experienced Exhibitor Mastermind sessions, the focus was to brainstorm strategies meeting planners can implement to improve the exhibitor experience. Let me tell you, we came up with a TON of solid gold genius ideas. No way am I going to tell you all of them in one article! However, I [...]

Over the last several days, Ann and I have had multiple conversations with exhibitors to gain insight which will could help meeting planners better understand how they can improve the exhibitor experience at their events. During that conversation, one of several interesting comments was made... to better communicate it, I [...]

One of our favorite phrases to hate is, "We've always done it this way." Sarah and I believe in change, in moving forward, in "rolling with the punches." While preparing the content for this month's newsletter, I read an article that shares these sentiments and warns about being hesitant to [...]

Over the years we've been to all sorts of cities and hotels for meetings; i.e. large cities like Vegas, Chicago, NYC, Washington D.C. There have also been smaller cities that don't pack as much of a tourist punch. There are a lot of items to consider when putting on a [...]

If you read this month's DPM and/or Vendor "Tricks of the Trade", you will catch that the theme for this month's newsletter is to work ON your business vs. IN your business. For meeting planners, specifically, this one is especially tough because so much of your event is simply getting [...]

We are all guilty of it - dwelling on the negative things people have to say about us (personally or professionally) versus thriving from the positive. We are professionals. We care about performance, so an unsatisfied customer bothers us. Trust me - I get it. Here's the thing... I've also [...]

Organizing a meeting is a LOT OF WORK! From working with the venue regarding lecture space & AV, room blocks and meals... not to mention the faculty, CPME compliance and about a million other things. By the time you're knee-deep in all of these details, marketing the meeting can sometimes [...]

With the return of in-person exhibit halls and conferences on the horizon, combined with the increase in online CECH opportunities for DPMs and the knowledge that exhibitors will be attending fewer trade shows than they have in the past, it is crucial that meeting planners rethink their events and what [...]

I recently read an article published in the February 2021 issue of Convene magazine. The article, written by Don Neal, discussed several reasons why attendee participation is sometimes lacking for virtual events. One pearl I took from the article is to "give your audience a job to do and [...]