I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]
For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that. As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because [...]
Ah, good ol’ Abe Lincoln knew what was up. If you charge into a massive project without prep, you’re basically hacking away with a dull blade—exhausting yourself and getting nowhere fast. And that’s exactly why I’m making 2025 the year of streamlining at PodiatryMeetings.com. Let’s be real: last-minute scrambles and [...]
I’m sharing this video because AI is flipping the script on healthcare, and I’m all about tools that make life easier for both doctors and patients. The potential to streamline workflows, improve care, and boost efficiency—without losing the human touch—has me seriously excited about what’s next in the industry! https://youtu.be/OzgD9AkxDDY?si=hsQnwU3f9Lp11a1H [...]
I recently listened to a podcast episode with Amy Porterfield interviewing Mel Robbins about her new book, “The Let Them Theory.” (Online Marketing Made Easy podcast episode #744) In addition to reminding me that I need to read this book immediately, the part that really spoke to me was when [...]
Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]
