Acknowledge All Feedback But Embrace the Positive.

We are all guilty of it - dwelling on the negative things people have to say about us (personally or professionally) versus thriving from the positive. We are professionals. We care about performance, so an unsatisfied customer bothers us. Trust me - I get it. Here's the thing... I've also [...]

Marketing Your Meeting – An Implementation Timetable

Organizing a meeting is a LOT OF WORK! From working with the venue regarding lecture space & AV, room blocks and meals... not to mention the faculty, CPME compliance and about a million other things. By the time you're knee-deep in all of these details, marketing the meeting can sometimes [...]

Making a Fresh Start

With the return of in-person exhibit halls and conferences on the horizon, combined with the increase in online CECH opportunities for DPMs and the knowledge that exhibitors will be attending fewer trade shows than they have in the past, it is crucial that meeting planners rethink their events and what [...]

Give Your Attendees Tasks

I recently read an article published in the February 2021 issue of Convene magazine. The article, written by Don Neal, discussed several reasons why attendee participation is sometimes lacking for virtual events. One pearl I took from the article is to "give your audience a job to do and [...]

Our Calendar is Not Just for Them… It’s a Huge Resource for You! was originally created to provide podiatric physicians and meeting exhibitors access to critical information to help choose and plan for which podiatric meetings, conferences, and seminars to attend. BUT, we also strive to provide meeting planners/organizers with vital information. With an extensive meeting calendar, we can help you navigate [...]

Think Outside the Profession… Put a Motivational Speaker on Stage

One of the best feelings when leaving a meeting is feeling inspired to do new and exciting things... you know, having that surge of energy where you feel like you can take on the world! While DPMs are required to obtain continuing education credits to remain in practice, it's [...]

Time is On Your Side… The Silver Lining of 2020

With no travel we have become very accustomed to local life. So - how are you using this time we’ve been given? Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back [...]

When You Must Pivot to Virtual… Don’t Forget About the Exhibitor Experience

We’ve said this many times… exhibitors and sponsors are the backbone of podiatric conferences. They pay the bulk of the fees so meeting planners can offer a 5-star program to attendees while still keeping their registration costs low. As the need for virtual/online seminars grows to deliver continuing education [...]

Keeping Your Current/Past Exhibitors at the Forefront

In any type of business or organization, nobody wants to see current members, clients, customers or patients leave.  We value customer loyalty. What is astonishing is how many marketing and sales programs focus on the opposite…. we tend to focus on the new customer and our prospective list. As meeting [...]

Solicit Your Brand Champions

Reviews are important when making buying decisions for everything from a printer on Amazon to your choice of restaurant for dinner tonight. Keep reading to learn how to boost your rating and why it matters. There is no escaping the occasional bad review, but with a good amount of [...]

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