ARTICLES WORTH SHARING; GET THEM ON SITE AND AWAY FROM THEIR SCREENS

We can't say it enough... and we all know it... 2020 changed everything. Online learning, while always available, became standard and the benefits have stuck with DPMs. However, we know that when attendees experience a meeting in person, they are engaged in a much richer experience. As we continue to [...]

ARTICLES WORTH SHARING; WHAT’S THE DEAL WITH POSTERS?

I'm going to be 100% honest... the poster area of an exhibit hall is one that I just don't have much to say about. The only thing I can say I know about the posters is that most exhibitors find no value in being near them. I'm going to cut [...]

DO YOU HAVE TO CHARGE FOR EVERYTHING?

LET'S ALL WIN WITH A FEW FREEBIES If you've read my previous articles, you know that I start a lot of these the same way; by beating a dead horse that is one of a few foundational challenges for every meeting. So I'm going to do it again... Costs. Costs [...]

TIMING YOUR MEETING MARKETING

THIS REPORT JUST MADE IT SO MUCH EASIER TO PREP Having worked with several different organizations and types of people while putting on a meeting, it is often a point of contention with how the meeting should be marketed, how much should be budgeted for marketing, and who is in [...]

ARTICLES WORTH SHARING; MANAGING YOUR SPEAKERS

There cannot be any argument which debates that your faculty members are the most critical aspect of your meeting. The educational content is THE PRODUCT your organization provides (at least at the time of the specific event). If your faculty is not delivering top-quality content, your reputation is at risk. [...]

ARTICLES WORTH SHARING; ATTRACTING YOUNG PHYSICIANS

One meeting challenge that never seems to change: difficulty attracting young physicians. Over a year ago, we shared some insight from surveys collected from young DPMs with the following summary: Young physicians are drawn to conferences that have engaging speakers. My recommendation – when you are creating promotional materials (especially [...]

BUSTING YOUR BUDGET, AXE HIGH-COST, LOW-VALUE EXPENSES

Two things we know to be true... nobody is getting any younger and running meetings is not getting any cheaper. This is a massive issue that plagues meetings year after year and it always seems that the simple fix is to increase fees - primarily on the exhibitor side. I [...]

AT FIRST GLANCE, INCREASE YOUR VENDOR EMAIL READERSHIP

I can't tell you how many times I have spoken to meeting planners who are surprised that exhibitors didn't take advantage of certain sponsorship offerings, or that they are unaware of specifics regarding schedules, etc. I also can't tell you how many times I've heard exhibitors admit that they don't [...]

Seminar Sites: Who’s Bringing It?

I'm not going to waste any time talking about the importance of a polished website - we all know this. We also all know that when you get a new website, it's great... and it doesn't take long for it to become a mess! Trust me - Ann and [...]

Two Brains, One Meeting: Getting It Done as a Team

Many of you know that Ann & Sarah come as a package deal, and while we may give the outward appearance that we are always 100% in sync with one another, there are several differences in the way that we work. I thought about writing this post after she [...]

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