Today’s Ultimate Trending Tool: Chat GPT

You’ve heard about it, but have you tried it yet? Do you ever have a day or a moment where you can’t think of the right word to use in a marketing phrase or description? It’s right on the tip of your tongue, right? It happens to all of us. [...]

No Secrets Here. This is What We’ve Been Chatting About with Vendors.

Over the last several weeks, we have taken a deep dive into creating practical ways exhibitors can determine how to "choose the right meetings". So, we thought it only fair to share with you the information we are recommending to our vendor family when they are figuring out what meetings [...]

It’s all about the company you keep

There was an article published in the March/April 2023 issue of PCMA Convene Magazine written by Kimberly Hardcastle-Geddes called “How to Use Social Proof to Market Your Event.” Read the full article by clicking here. was founded on this concept and we believe the power of reviews and testimonials [...]

Bigger is Not Showing to be Better

Ann and I have been to a lot of meetings... we've really taken on the Sampler Platter; meaning, lots of different shapes and sizes to choose from! One thing we've noticed that really came to a head during our Experienced Exhibitor Mastermind focus groups, is that the meetings that take [...]

Stand Your Ground

Ann and I have had the opportunity to speak to a LOT of meeting planners and organizers over the last several years. One of our favorite aspects to discuss are the sponsorship packages for vendors. On the same token, one of the things we hate to see are companies who [...]

Have You Really Tried Knowing Them?

Over the last couple of years, Ann and I have had the awesome opportunity to work with more of you - the planners behind the scenes! We've also been able to get a closer look at those who are going the extra mile to truly get to know their audiences [...]

Making Meaningful Changes

If you have read the DPM Tip and the Exhibitor Tip above, you have probably caught on to my theme this month. And now it's your turn! Ann sent over an awesome quote from the November 2022 issue of Convene Magazine, which actually inspired this entire newsletter.... “The event organizers [...]

How to Conquer Imposter Syndrome

Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]

The #1 Leading Cause of Disgruntled Exhibitors

I know we have said this before but we are saying it again because it is, by far, the #1 leading cause of disgruntled exhibitors. No, it’s not the food (although that’s important!). Please, I beg of you, do not inflate your attendee numbers by adding staff and speakers to [...]

Rewarding Your Champions

Sarah Breymeier If you've gotten this far, you've likely noticed that the theme for this month's tips is customer loyalty. I don't think I've ever seen a more critical time where this comes into play for meetings. I hate beating a dead horse, but I'll say it again - the [...]

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