August 21st, 2024

TRICKS OF THE TRADE, Quick Tips for Exhibitors

Victory via Vulnerability

Sarah Breymeier

I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below….

https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true

It got me thinking about something – something that wasn't intended by the article, but got me thinking nonetheless.

WHAT IF WE SHOWCASED OUR FAILURES AT A MEETING??? Um, what? Why would a company ever want to highlight all the times they sucked?

Well – for one – it's DIFFERENT. Pointing out where your company has made mistakes is not a traditional strategy, therefore, it could stand out and get attention.

OK – but it's not good attention, right? Well – hear me out…. this is where you can flip it by showing why you can be trusted.

You are willing to admit that sh*t happens.
You are committed to making it right with your client base.
You won't feed them a line of crap when you mess up.

Remember a few years ago when Dominos Pizza did something similar? If not, check it out…

People appreciate authenticity and “owning” your mistakes.

Take a note from Dominos and let DPMs know that while it isn't often, mistakes do happen – but you are the company that will make sure to get it right no matter what!

See just how victorious you can be with a little bit of vulnerability.

Thoughts? Questions? Email Me!

Sarah Breymeier: [email protected]