Remember last week when I told you I started reading a new book? You must be on the edge of your seat so I’ll give you an update: I’m still reading it. It hasn’t been relegated to the ghost town of books I never finished on my nightstand. I’m about [...]
I recently tuned in to Eventastic, an online event packed with fresh strategies and perspective-shifting insights for both event planners and exhibitors. I walked away with so many lightbulb moments, I’ll be sprinkling them throughout upcoming emails like confetti. You’ve been warned. Here’s one thing that really stuck with me: [...]
One of my favorite podcasters and online marketers, Pat Flynn, just released a new book called Lean Learning and I started reading it today. I’m only on Chapter One so I make no promises about when or if I’ll actually complete it (shout out to all the half-read books piled [...]
I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?” It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and [...]
Back in my April newsletter, I made a big deal about tracking marketing metrics—and how every channel, even the underachievers, plays a role in the bigger picture. I promised to share a spreadsheet to help you stay on top of it all. Well... it's here. Now, full disclosure: I went [...]
Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]
Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]
Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]
For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that. As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because [...]
Ah, good ol’ Abe Lincoln knew what was up. If you charge into a massive project without prep, you’re basically hacking away with a dull blade—exhausting yourself and getting nowhere fast. And that’s exactly why I’m making 2025 the year of streamlining at PodiatryMeetings.com. Let’s be real: last-minute scrambles and [...]
