Realizing the Value of DPM Data (vs. only closing sales)

Experienced exhibitors know one thing to be true - closing at a conference is seriously tough! Why then, do we keep coming back to the same conferences year after year? Well, there are a few reasons: Conferences give us face time with our current customers we don't normally get [...]

Maximizing Your Exhibiting Investments

We can't say this enough... we get it. When you sign up for a show (live or virtual), you have BIG PLANS to make it the best show ever... but then the day-to-day workflow gets in the way and you may find yourself scrambling to get everything together at [...]

Time is On Your Side… The Silver Lining of 2020

With no travel we have become very accustomed to local life. So - how are you using this time we’ve been given? Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back [...]

Build Excitement Even When You Feel You Have Nothing New to Offer

You can't always be creating brand new products and services... in fact, you are probably going to be just as (or more) successful if you "stay in your lane" and continue to provide the top products/services that your company is known for. But still - every company fights this [...]

Taking Advantage of “Dead Time” at a Conference

Traveling and exhibiting at conferences is - well - exhausting!! We get it. Ann and I (Sarah) have done more than our fair share of representing companies for three straight days in an exhibit hall. And when it's busy... it's exhausting. But what's stranger, is that even when the [...]

Your Online Lead Capture Tools Have to Be On Point… Now More Than Ever

As a podiatric vendor who has likely spent thousands of dollars on various types of marketing channels, how many times did you feel you didn't get the ROI you were hoping for? Now... be honest. How many times did you blame the channel (i.e. newsletter, website, magazine, or conference) [...]

Promo Item Spotlight

Use this time to discover a few creative Exhibit Hall Giveaways! CLICK HERE TO SEE SOME OF OUR FAVORITE IDEAS TO GET YOU BRAINSTORMING!

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