Milk Your Meetings

Sarah Breymeier If you have downtown during a meeting... guess what, no more! From now on when you are not busy selling and schmoozing, you are going to utilize the time to showcase your products in a way that you can't when you're at home! When you're at a meeting [...]

Always Say “Yes” to a Special Event

Sarah Breymeier I am definitely a believer in "different strokes for different folks," however there is a single truth that we must all accept as podiatric vendors... WE ARE IN SALES! You probably already knew that, right? Then, I will be honest when I say I cannot accept it if [...]

I just found out “Imposter Syndrome” is a real thing.

Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work [...]

Have You Been Maximizing the Summer Slow-Down?

The summer months are a little bit slower in meetings. The spring and fall are generally swamped with meeting opportunities, but the summer has only a handful to choose from. However, it's the end of June. Where is the summer going? I feel like I blinked, and it was over. [...]

Are You Wasting Your Marketing Budget?

Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]

Are You Wasting Your Marketing Budget

Ann Dosen Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line; it sounds like something she would say. Marketing is more art than science. [...]

Stop Doing It Just Because “They” Did

How many times do you walk around an exhibit hall floor and see the glitz and glamour of other booths? Maybe it's a huge blimp-like sign above the booth coming from the ceiling... maybe it's a display with screens and lights built into the walls. Maybe it's not the booth [...]

Face Your Fear of Email Marketing

We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]

Reaching Young Physicians

Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]

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