February 2023 at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Communication strategy is a LOT to digest... so [...]
This week at SAM we are going to be putting on an Experienced Exhibitor Workshop with the main focus centering around Choosing The "Right" Conferences. As I've been preparing for the workshop, it became very clear that there is no perfect list of meetings for everyone. In fact, when Ann [...]
This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don't know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year. [...]
We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]
In August's newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn't see it - you can check it out by clicking here: https://podiatrymeetings.com/2022/08/30/what-are-you-competing-for/ One of the comments I hear regularly about whether or not an exhibitor should attend a [...]
Sarah Breymeier Earlier this month, Ann and I brainstormed with our exhibitor family about new ideas for "show specials." It's a staple in the tradeshow game, but it seems to have lost its luster. Show special becomes so expected that physicians know they can likely extend the savings into the [...]
Sarah Breymeier If you have downtown during a meeting... guess what, no more! From now on when you are not busy selling and schmoozing, you are going to utilize the time to showcase your products in a way that you can't when you're at home! When you're at a meeting [...]
Sarah Breymeier I am definitely a believer in "different strokes for different folks," however there is a single truth that we must all accept as podiatric vendors... WE ARE IN SALES! You probably already knew that, right? Then, I will be honest when I say I cannot accept it if [...]
Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work [...]
