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Category: Tricks of the Trade – Vendors

SALES SWAGGER

Christina Mason July 20, 2024 No Comments
TOOL TIME – PLEASE SHARE WITH ME I was recently reflecting on the fact that I’m legitimately starting to feel like one of the “old” people at work (granted I…
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CONQUERING CONFERENCES; SMALL BUT MIGHTY

Christina Mason June 20, 2024 No Comments
Remember this ad? (https://files.constantcontact.com/7c46d117701/ddbfce09-1629-44f4-b336-b9c53e9c89f9.jpg?rdr=true) It’s a great example showcasing why bigger is not always better; or that a small space can’t be eye catching. Usually the biggest space that we…
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SALES SWAGGER; FRIENDS WITH BENEFITS

Christina Mason June 20, 2024 No Comments
Heeeeeyyyyy now…. what did you think this article was going to be about? It’s not that. Instead, I want to talk about finding your perfect referral partner and utilizing each…
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MARKETING MASTERY; TOSS THE TRINKETS

Christina Mason May 20, 2024 No Comments
This tip could also go into the “Conquering Conferences” section of this month’s vendor newsletter, but ultimately it’s a marketer’s job to determine what strategies should be utilized at meetings…
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SALES SWAGGER; MORE SLIDES PLEASE

Christina Mason May 20, 2024 No Comments
… said no one ever. However, in my personal experience, preparing more content creates confidence. If you are in a sales position where you are asked to give presentations to…
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MARKETING MASTERY; CO-CREATING CONTENT

Christina Mason April 20, 2024 No Comments
Earlier this year, I had provided some tips about tapping into the power of your Brand Champions – those DPMs who love everything you and your company does for them…
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SALES SWAGGER; GET LOCAL

Christina Mason April 20, 2024 No Comments
For most of us who have been in the podiatry game a long time, we know that having conversations with our friends and family can get frustrating… “Ohhhhhh, do you…
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