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Category: Tricks of the Trade – Vendors

FOR EXHIBITORS

Christina Mason December 20, 2024 No Comments
I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely…
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Using AI to Save Time

Christina Mason December 20, 2024 No Comments
Over the past six weeks, I’ve challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power…
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FOR EXHIBITORS

Christina Mason October 20, 2024 No Comments
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors…
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AI AI AI Caramba

Christina Mason October 20, 2024 No Comments
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming.…
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Brief Etiquette Reminder

Christina Mason September 21, 2024 No Comments
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven’t done for a while – I exhibited at a meeting representing The…
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TRICKS OF THE TRADE, Quick Tips for Exhibitors

Christina Mason August 21, 2024 No Comments
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below…. https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something…
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MARKETING MASTERY

Christina Mason July 20, 2024 No Comments
EMAIL ANXIETY I’m always relatively surprised when I find out how many companies I have known for several years do not have an email marketing program in place; especially when…
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