Written by Ann Dosen According to Harvard Business Review, "imposter syndrome" is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. Normally, I’m a pretty confident person. I’m laid back; I assume everything will work [...]
The summer months are a little bit slower in meetings. The spring and fall are generally swamped with meeting opportunities, but the summer has only a handful to choose from. However, it's the end of June. Where is the summer going? I feel like I blinked, and it was over. [...]
Sarah Breymeier You know what sucked/sucks? Pandemics. Tell you something you don't know, right? It's been almost a full year since many the events we used to consistently attend are back in person; not all, but many. Ann and I have been lucky enough to attend a handful of them, [...]
Ann Dosen Sarah and I have had the opportunity to be on-site at several conferences recently. While we were in Columbus, OH for the Ohio Foot and Ankle Scientific Seminar, we were chatting with a fellow exhibitor. As we were talking, an attendee started to walk in the direction of [...]
Sarah Breymeier If you've taken a recent gander at our website's Calendar of Events - or even your own meeting schedule - you're probably not as bogged down with travel in the summer than the Spring and Fall. I don't know about your time management habits, but if you're anything [...]
Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line, it sounds like something she would say. Marketing is more art than science. Sometimes, a "throw it [...]
Ann Dosen Sarah and I believe that marketing dollars are never wasted. The difference is, sometimes you pay for impact and sales, other times you pay for lessons. I'm giving Sarah the credit for that genius line; it sounds like something she would say. Marketing is more art than science. [...]
Ann Dosen Have you paid way too much money to sponsor a speaker at a conference or virtually? If so, you know the challenges you face to put “butts in seats” or get attendees to actually show up live online. Sarah and I host sponsored webinar sessions almost every week [...]
Sarah Breymeier We all know how tough it is to make a sale on an exhibit hall floor... but remember that sales aren't the only stat that counts when it comes to conversions. A conversion could be something as simple as "closing" on acquiring an email address. Ultimately, though, we [...]
Sarah Breymeier Over the course of the last year, we have been forced to learn new ways of doing business; and conferences have been one of the biggest adjustments. As someone who prides herself on continual growth and learning, preaching the necessity to adapt and survive has been relatively natural [...]
