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Category: Tricks of the Trade – Vendors

RECOGNIZING YOUR A-TEAM

I have my guilty pleasures, like we all do, and this weekend I binged a show on Netflix called, “Buying Beverly Hills.” I’m not going to get into the premise,…
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The Goal is Irrelevant

Right now I am technically not reading, but listening to a book with Audible called, Atomic Habits by James Clear. I am only a few chapters deep, but one topic…
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Leaders, Get in the Trenches

In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about…
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Collaborating with DPMs: Case Studies and Community

Last month, I started this with “DPMs: The Resource that’s Been there the Whole Time.” Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES:…
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Recognizing the Funnel on the Floor

ALWAYS BE CLOSING. If you’re in sales and you don’t know the ABCs of sales or “coffee’s for closers,” do yourself a favor and watch the epic Alec Baldwin scene in “Glengarry…
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Simple Ideas to Spice Up Your Booth

Making your booth the talk of the tradeshow doesn’t have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was…
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