I’ve been asked many times lately, “What exactly is PodiatryMeetings.com? What do you do? What marketing services do you offer?”
It’s not a simple answer—because we do a lot. Our claim to fame is the most comprehensive podiatry event calendar out there, but we also host webinars, offer resources and marketing tips, sell ads and sponsorships, and consult with conference organizers. Basically, we help wherever we can.
As we’ve been working on rebuilding our website, I realized I need to clarify our message.
My website bestie, Hugh, suggested I check out StoryBrand.ai to help me through this process. Hugh had me at “AI.”
If you’re familiar with Donald Miller’s StoryBrand framework, it’s all about positioning your customer as the hero and your brand as the guide. It’s clarity meets empathy meets action. 
Now imagine a tool that automates all that: creating taglines, one-liners, brand stories, email copy, and even blog posts… all using the proven structure.
Yep. That’s StoryBrand AI.
So far I have used StoryBrand AI to create:
  • Taglines that don’t sound like corporate soup
  • One-liners that make sense and sound like me and what I envision for this brand
  • A full brand story that I will use on my About page, LinkedIn bio, and even proposals
  • Blog post drafts that gave me a strong head start on creating good stuff for you
And yes, it even reviewed my website and showed me exactly where I was confusing my audience.
(You know what’s humbling? A robot gently telling you your homepage is kind of a hot mess. But I digress.)
Now, I haven’t fully implemented all of these items yet… but the new fresh website will have all of the new content I’ve created.
Going through the process StoryBrand outlines for you forced me to get clearer about who we’re trying to help and what they really need, not just what I think they need.
Would I recommend it? Absolutely. Especially for podiatrists, vendors, or any business owner who knows they’re great at what they do but struggles to explain it clearly.
Are you adding a new service to your practice such as laser treatments or fat injections? Is your company launching a new product or trying to revitalize marketing for a forgotten product? Is your conference struggling to convince attendees why they should attend?
StoryBrand AI gives you a solid foundation that you can tweak to fit your voice.
It’s not perfect (nothing is), but it’s one of the best clarity tools I’ve used. And trust me, I’ve tried them all (blame the ADHD).
TL;DR? If you’ve ever stared at a blank screen and thought “how do I say this?”, try StoryBrand.
But I’ll warn you: I’ve been so engrossed in using it that I’m staying up till 3 am and forgetting to eat. Don’t do that.
Oh ya, my guy Hugh wrote a complete guide to using StoryBrand for Small Business Owners. You can check it out here. 
-Ann Dosen