Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]
We’re talking about post-event stuff today. Most 2024 conferences have wrapped and if you haven’t already, you need to set aside time to review your most recent event. Having a structured process for evaluating what worked and what didn’t is crucial. It’s also a CPME requirement if your event offered [...]
As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]
Identifying and creating a meaningful reward system for your team is often overcomplicated and overstressed. I won’t waste your time, so let’s get into it. The first step in making this a lasting effort is to wipe the slate clean. Audit your financials and determine what you’re currently spending that [...]
Understanding foot biomechanics is a cornerstone of diagnosing and treating a variety of foot-related conditions. Whether you're a healthcare provider, a physical therapist, or a curious learner, grasping the fundamentals of foot typing can transform how you approach issues like pain, injury, and posture. This guide distills key insights from [...]
Are They Problems or Opportunities?! Running a practice efficiently is no small task. Inflation, staffing challenges, and stagnant or reduced reimbursements are hitting practices harder than ever. SureFit is here to help turn these problems into opportunities—making your practice more efficient while enhancing patient care. Focus on Opportunities That Enhance [...]
New! PowerStep® Morton's Extension Insoles for MTP Joint Stability and Pain Relief The leading brand of podiatrist-recommended orthotics introduces the all new PowerStep Morton’s Extension insoles. Our latest multi-functional orthotic insoles provide state-of-the-art support for relieving and preventing pain from conditions affecting the first metatarsophalangeal (MTP) joint. The Morton's Extension [...]
Reflecting on the last three years, I feel that 2023 was as close to "the good 'ole days" (pre-Covid) as we've had in comparison to 2020, 2021 and 2022; meaning in-person meetings were not bombarded with heavy restrictions and the process/flow felt "normal" again. However, it's also safe to say [...]
We have all heard that it takes varied, repeated exposure of something before it resonates with the audience. We've written about this before... click here Earlier this year I got to see this repeated exposure concept in action. I think of our PodiatryMeetings.com sales strategy for selling sponsorships and advertising a [...]
One of the best things about getting out of the office and to a conference is hearing what others are doing - and then wishing I was smart enough to think of it first! One of the best ideas I've heard in a long time is finding another exhibitor colleague [...]
