Kim Rhatigan, MA, HTL (ASCP), QLS, CPHQ McClain Laboratories What is histology? What is Pathology? When patients think of doctors, they don’t think about the pathologist and the laboratory. They think of the doctor that they visit and speak to. They think of the doctor they make an appointment to see. What most patients don’t [...]
Looking for a job, and even more so a new job, can be a stressful process. For those coming out of residency, the decision to start looking has been made for you with the impending graduation after PGY-3 (or 4). But for those currently in practice, the decision is entirely [...]
We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]
Hosting a Conference "Add-On" Event | SAM2022 Recap | Feb. 2022 SAM 2022 offered a new opportunity for exhibitors – Innovation Theaters. These were 30-minute sessions held inside the exhibit hall throughout the day during exhibit hall hours. Most were even scheduled during lectures. Ultimately, the time allowed a specialized [...]
If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip for DPMs this month was to identify one or a few individuals that would make solid travel partners; and this tip goes [...]
Mindset Buzz | 2022 is coming... are you ready? | Dec. 2021 Article written by Ann Dosen I don’t know about you, but I am so sick of New Years Resolutions. To me, making a resolution feels like yet another task I must check off my list that means absolutely [...]
Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out Article written by Ann Dosen Show specials no longer drive traffic to booths – attendees expect them – so what can you try in 2022 to get attention? It’s true. Attendees know most companies will be offering some [...]
Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]
Article written by Ann Dosen We’re entering a new era for trade shows, aren’t we? When all conferences were cancelled not too long ago, we panicked. Our sales plummeted. Then, as the industry and the world adjusted, our sales came back up, slowly but surely. Now, most companies I talk [...]
Article written by Ann Dosen You would not believe the number of times I have had this conversation over the last two weeks. Perhaps it’s because I’m in the middle of pitching our revamped super fancy Corporate Sponsorship program (more details on that below). I suppose this is where I tell you [...]
