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Category: Tricks of the Trade – Vendors

At-Show Communication Strategy

podiatrymeetings_22pvkq March 30, 2023 No Comments
Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you… but here’s a chunk focused on…
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On-Site Communication Strategy

Abbra Bouknight February 20, 2023 No Comments
Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you… but here’s a chunk focused on…
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Pre-Show Communication Strategy

Ann Dosen February 20, 2023 No Comments
February 2023 at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you… but here’s a chunk focused on…
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The Answers Lie Within

Abbra Bouknight January 20, 2023 No Comments
This week at SAM we are going to be putting on an Experienced Exhibitor Workshop with the main focus centering around Choosing The “Right” Conferences. As I’ve been preparing for…
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Changing for the Sake of Changing

Abbra Bouknight December 20, 2022 No Comments
We’ve often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I’ve also seen and/or been a part of teams that…
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How to Conquer Imposter Syndrome

Abbra Bouknight November 20, 2022 No Comments
Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do…
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Reframe Your Show Competition Outlook

Abbra Bouknight November 20, 2022 No Comments
In August’s newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn’t see it – you can check it out…
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What Have You Done for Me Lately?

Abbra Bouknight October 20, 2022 No Comments
Sarah Breymeier Earlier this month, Ann and I brainstormed with our exhibitor family about new ideas for “show specials.” It’s a staple in the tradeshow game, but it seems to…
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A word about booth display design

Abbra Bouknight October 20, 2022 No Comments
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new…
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