You can’t always be creating brand new products and services… in fact, you are probably going to be just as (or more) successful if you “stay in your lane” and continue to provide the top products/services that your company is known for.
But still – every company fights this battle at some time or another. How do you actively create excitement for your product or service when you have nothing new to offer?
Here’s a few ways you can refresh your offerings:
Create new marketing materials
Create an updated and modern look with updated packaging, product images, flyers, etcs.
Let your Clients/Customers Do the Talking
Gather new testimonials and promote them with a testimonial campaign.
Produce webinars that can run on demand and promote them via email marketing and social media.
Provide Patient Materials
Develop a patient-facing marketing toolkit for your buyers to use to promote your items in their office and to their patients.
Create a comprehensive training library with studies, videos, coding info, patient facing marketing scripts, images, forms and infographics.
THEN TAKE ALL THESE GREAT NEW ITEMS AND SHOWCASE THEM AT YOUR NEXT MEETING!