With the return of in-person exhibit halls and conferences on the horizon, combined with the increase in online CECH opportunities for DPMs and the knowledge that exhibitors will be attending fewer trade shows than they have in the past, it is crucial that meeting planners rethink their events and what makes them successful.
Gone are the days of “copying and pasting” your meetings from year to year. Give your exhibit halls a fresh look with an exhibitor friendly layout. I recently read a tip from a meeting planner to create exhibitor booth “pods” to better utilize the more spacious socially distanced exhibit hall.
Encourage the use of, or even provide furniture options to offer more creative seating and design layouts.