One of our favorite phrases to hate is, “We’ve always done it this way.”
Sarah and I believe in change, in moving forward, in “rolling with the punches.” While preparing the content for this month’s newsletter, I read an article that shares these sentiments and warns about being hesitant to embrace what may be the future of events.
In the article, the Convene editors write and quote Liz Caruso, founder and CEO of the techsytalk conference, “‘I think organizers have been stuck in the way they have always done things. The concepts have been around for a long time, and other industries have been using digital tools for a long time.’ Planners might be able to get away with ignoring the transformation going on around them for a few years, ‘but they won’t remain competitive,’ she added.”
Another interesting find is this pdf download, published by PCMA Convene editors, providing useful information on the future of event planning, as provided by actual event planners and event production professionals.
Whether we embrace change naturally or not, this last year didn’t give us a choice. Now that we are getting back to a little of our previous norms with in-person meetings becoming reality again, we still cannot revert.
Embrace it. Roll with it. Find solutions.