Alternatives for “Show Specials”
Does everyone keep asking for a “show special” and your company doesn’t offer one because of compliance or another reason?
If you can’t offer a show special, here are a few ideas you can offer to DPMs at the show.
Offer a supplement or resource as added value such as a how-to guide or ebook.
Offer a marketing kit with templates designed to notify and educate patients about product or service you are selling to the physician
Provide in-depth coding guidance in a document as well as the option to chat with an expert about specific cases.
Offer one-on-one and group training sessions for the physician and their staff on how to integrate the new product into their office and treatment protocols.
Set up a 15-30 minute consultation call between your new customer and a respected colleague that uses your service.
Try these ideas and let us know what you think!
Oh, and be sure to sign up for an Experienced Exhibitor Mastermind session this month to hear from your peers about what they have offered as a “show special” at their booth.