For years, I saw sponsored happy hours and dinners as a nice bonus—extra sponsorship dollars without eating into valuable CECH hours. But recently, I’ve realized they’re so much more than that.
As conference planners, we need to work more closely with sponsors to create unforgettable, well-attended happy hours. Why? Because these events aren’t just about boosting revenue or giving sponsors a flashy moment in front of attendees. They set the tone for the entire seminar. A well-executed happy hour leaves attendees feeling connected, engaged, and, well… happy. And that energy carries over into the rest of the event.
Let’s be honest—medical seminars can sometimes feel stiff and isolating. But throw in a dynamic networking event every evening? Suddenly, attendees are more excited, more engaged, and more eager for what’s ahead. The best part? Sponsors are picking up the tab while your conference reaps all the benefits of an energized, well-connected audience.
Bottom line: A killer happy hour isn’t just a perk—it’s a strategic move that makes your event more valuable for everyone involved.
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-Ann Dosen