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About Abbra Bouknight

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So far Abbra Bouknight has created 76 blog entries.

Monthly Quick Poll – Feedback from Young Physicians

This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don't know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year. [...]

Changing for the Sake of Changing

We've often recommended to avoid the copy/paste method when it comes to your tradeshow strategy; and we still do! However, I've also seen and/or been a part of teams that switch up their strategies every so often even when it doesn't seem to make a difference in the outcome. What [...]

Making Meaningful Changes

If you have read the DPM Tip and the Exhibitor Tip above, you have probably caught on to my theme this month. And now it's your turn! Ann sent over an awesome quote from the November 2022 issue of Convene Magazine, which actually inspired this entire newsletter.... “The event organizers [...]

How to Conquer Imposter Syndrome

Earlier this year I wrote an article about experiencing imposter syndrome. If you missed it, you can check it out by clicking here. The article was great, if I do say so myself (and I do!); however, it lacked a solution to overcoming this inevitable feeling. Now that I am [...]

Reframe Your Show Competition Outlook

In August's newsletter, Ann and I wrote a Meeting Planner tip that focused on the way we view competition. If you didn't see it - you can check it out by clicking here: One of the comments I hear regularly about whether or not an exhibitor should attend a [...]

The #1 Leading Cause of Disgruntled Exhibitors

I know we have said this before but we are saying it again because it is, by far, the #1 leading cause of disgruntled exhibitors. No, it’s not the food (although that’s important!). Please, I beg of you, do not inflate your attendee numbers by adding staff and speakers to [...]

What Have You Done for Me Lately?

Sarah Breymeier Earlier this month, Ann and I brainstormed with our exhibitor family about new ideas for "show specials." It's a staple in the tradeshow game, but it seems to have lost its luster. Show special becomes so expected that physicians know they can likely extend the savings into the [...]

Knowing the Worth of Your Vendor Relationships

Sarah Breymeier When it comes to browsing the exhibit hall, we have always encouraged you to take at least a couple of laps even if you're not looking for anything specific. Nothing changes there, but that doesn't mean you have to necessarily be on the lookout to replace your current [...]

Rewarding Your Champions

Sarah Breymeier If you've gotten this far, you've likely noticed that the theme for this month's tips is customer loyalty. I don't think I've ever seen a more critical time where this comes into play for meetings. I hate beating a dead horse, but I'll say it again - the [...]

A word about booth display design

Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]

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