With no travel we have become very accustomed to local life. So – how are you using this time we’ve been given?
Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back to the way they used to be? Will they go back to the way they used to be? Nobody is certain… but we continue to adapt!!
We have seen many physicians using the “new norm” to bring on new technologies, revamp their marketing strategies, and learn how to utilize patient communication tools.
If you are still struggling to know where to start, take a look at your accounts payable and make sure that you are getting the most out of the services you are paying for. If you haven’t been focused on your online reputation management, now is a good time to revisit it.
Or maybe your website is pretty basic; it serves its purpose, but there is room for improvement. Start by adding resources for patients such as helpful articles, tips for diabetic foot care, sports medicine, and more.
To take a line from Dr. Chris Milkie’s keynote speech during the PodiatryExpo, “Become an authority”. By becoming an authority, your patients trust you and are more likely to show interest in some of the ancillary services and OTC products you carry, increasing your bottom line.
If you’ve been putting off joining any kind of practice management program because you’ve been so busy, make it a priority now. There are quite a few available, but some of our favorite resources are: Cindy Pezza’s Practice Engagement ProgramChris Milkie’s Ultimate Podiatric Marketing Machine, and Dr. Lowell Weil Jr.’s Foot & Ankle Business Innovations (FABI) event and Mastermind.
We also understand that you still need your CMEs and may be struggling to find the time to attend enough one-hour sessions to meet your requirement or to block off a few days to attend an online seminar that requires you to participate in real-time. Use our calendar to find CME options that fit your schedule and goals.
Don’t forget about some of our helpful tools from newsletters-past!
CLICK FOR OUR POST-MEETING ACTION PLAN to help you get the most out of your meetings (on-site or virtual!)