Sarah Breymeier
I recently did a presentation for the American College of Podiatric Medicine regarding you can utilize social media channels like Facebook and LinkedIn to advance your career. One of the hardest parts about keeping up with social media is creating new, original content on a consistent basis.
One of my recommendations was to make sure you take as many notes and pictures at meetings as you possibly can because if you didn’t notice… you’re immersed in an environment that is spewing out excuses for you to post on social media.
When you begin posting more on social media you open yourself up to create a stronger buzz with your current and prospective patients; you also create a brand for yourself within the industry which could open doors to opportunities like:
Speaking
Corporate Partnerships
New DPM Partnerships
Political Advancements (i.e. boards, committees)
To help, I’ve created a short list of opportunities for you to generate social media content from a meeting that could help both with your patient population and as well as advancements inside the profession:
Your Meeting Arrival
Take a picture by an interesting area of the meeting space/hotel.
Let your patients know that you are committed to continuing education by showing them that you aren’t leaving the office for a fancy vacation, but to enhance their health care.
Selfies with Colleagues and Faculty
Take a picture with your friends that you don’t see regularly.
Your friends are friends with people you probably don’t know. Begin a domino-effect by tagging your friend in a picture on social media and create a new network of peers on social media.
Your Pearls
Selfies with Colleagues
Take a picture with your friends that you don’t see regularly.
Your friends are friends with people you probably don’t know. Begin a domino-effect by tagging your friend in a picture on social media and create a new network of peers on social media.
Let Your Hair Down
Take pictures of some of the fun you’re having.
Social media is probably the only way to let your patients “in” to a little bit of your more personal, authentic self. Take pictures of the activities you’re engaging in during the meeting (i.e. awesome meals, area attractions, meeting social/networking events).
Showcase Product Innovation
Take pictures/videos of the exhibitor booths that you use in your office.
Finding time to create promotional materials for the products you dispense in the office can be difficult. Plus, you might not know exactly how to educate your patients about the products as well as the company representatives do. So, visit their booths and ask them to do a product demonstration on video (using your phone). This is great content to post on your social media channels by letting the product experts do the selling for you!
These are just a few ideas! Be sure to have your “social brain” turned on when you’re at a meeting and seek out all the opportunities there are to create original content for your social media channels.