Ann Dosen During this round of Experienced Exhibitor Mastermind sessions, one of the questions we asked was, "When deciding which shows to go to for the year, do you consider whether your competition will be there?" I'm happy to report that the companies we spoke with this time all said [...]
Sarah Breymeier I recently did a presentation for the American College of Podiatric Medicine regarding you can utilize social media channels like Facebook and LinkedIn to advance your career. One of the hardest parts about keeping up with social media is creating new, original content on a consistent basis. One [...]
Ann Dosen Does everyone keep asking for a "show special" and your company doesn't offer one because of compliance or another reason? If you can't offer a show special, here are a few ideas you can offer to DPMs at the show. Offer a supplement or resource as added value [...]
Ann Dosen You know I love podcasts. I recently found a new one I've been listening to non-stop... “The Art of Online Business” hosted by Rick Mulready. I understand most businesses are product or service based but we all have an online presence and should be working toward improving the [...]
In August we hosted our 2nd PodiatryExpo. This event was jam-packed with tips and tricks for DPMs to "Find Their Path and Implement Their Vision." Plus, one of the most exciting areas of content that we created was called the "No Experience Marketing Workshop". This was a collection of presentation [...]
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data we collect will help companies decide where to invest their marketing dollars. We mailed a postcard to the APMA National 2022 attendee list with a simple call to action and [...]
Ann Dosen Have you ever wondered why conferences ask you to book in the room block at the conference hotel? When a conference is held at a hotel, their contract is mostly based around the number of rooms they will book for the event - that's how the hotel makes [...]
Sarah Breymeier So many times' Ann and I have asked you to "step outside your comfort zone" in one way or another when it comes to your meeting participation. It's not about making you UNcomfortable; it's more about discovering that there are people and experiences you didn't even realize existed [...]
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending a conference with you? Be sure to let attendees know they can chat with a colleague and get answers to their questions at your booth. Tell them who will be [...]
Ann Dosen Lately, I've been feeling overwhelmed. Can you relate? I recently finished the book The One Thing and it has helped me get a handle on my schedule and my perspective. The book is about the value of simplifying your workload by focusing on the one most important task [...]
