Because it's been so long since we've been able to go and do much traveling, we (Ann and Sarah) haven't provided any recent Travel Tips in our monthly newsletter - but that doesn't mean the old tips aren't still useful! CHECK OUT OUR TRAVEL TIPS PAGE HERE. If you [...]
What we’re reading, listening to, working on… Hi, I’m Ann! I’m a South Carolina homeschooling mom of two boys. Currently, I have a pile of books on my nightstand I’m trying to get through, including Start With Why by Simon Sinek, Mindset by Carol Dweck, All the Light We [...]
Over the last year we've made the transition from putting sales reps on planes to visit DPMs across the country at different events, to placing them in front of their computer screen to address leads as they come through virtually. It may seem more difficult to determine how to [...]
As we forge on into more months of virtual meetings (yes, we're seeing some on-site come back little by little, but virtual is still our reality), we have become more aware of which aspects of virtual exhibiting are truly critical to success. I have found that one of the [...]
Often we see companies get discouraged by comparison when it comes to the "bells and whistles" of a marketing campaign. If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply [...]
I’m currently reading Carol Dweck’s book, Mindset. In the book, she discusses two types of mindsets: Fixed and Growth, and their impact on everything from business to relationships to succeeding in school. Simplified, a growth mindset is the belief that you are limited by nothing. You can improve anything [...]
Looking back at the meetings you've been to in the last 2, 3, or 4 years, it's probably safe to say that there haven't been too many significant changes from one year to the next. So when we get used to the way our meetings go, we also tend [...]
This month launched our latest newsletter series: The Experienced Exhibitor. For the last ten years, we (Ann and Sarah) have been immersed in the podiatric space - spending countless weekends in your shoes... on the exhibit hall floor. We created PodiatryMeetings.com with the goal to serve the industry. This [...]
I recently read an article published in the February 2021 issue of Convene magazine. The article, written by Don Neal, discussed several reasons why attendee participation is sometimes lacking for virtual events. One pearl I took from the article is to "give your audience a job to do and [...]
Effective January 26, 2021, the CDC will require all air passengers entering the United States (including US citizens and Legal Permanent Residents) to present a negative COVID-19 test, taken within three calendar days of departure or proof of recovery from the virus within the last 90 days. Airlines must [...]
