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March 14th, 2021

Bells and Whistles | March 2021

Often we see companies get discouraged by comparison when it comes to the “bells and whistles” of a marketing campaign.

If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply not comparing apples to apples; plus while it's always good to know what your competition is up to, it will serve you better to focus on you.

For example, if you see a company video from Large Company A and feel that your informative video is lacking in comparison, don't get discouraged – you can't compare the two. You can still have an effective message with the resources you have available to you.

Instead of focusing on the perceived professionalism of something like a video, try focusing on how much your message solves the DPM's problem.

People respond to messages/companies they know and trust and they are intrigued by encouraging solutions. If you can provide those two elements, you won't need Stephen Spielberg to produce your videos.

As our school teachers would tell us, “keep your eyes on your own paper.” Focus on you and avoid stressing out about what the competition is doing.

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