Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]
As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]
We have all heard that it takes varied, repeated exposure of something before it resonates with the audience. We've written about this before... click here Earlier this year I got to see this repeated exposure concept in action. I think of our PodiatryMeetings.com sales strategy for selling sponsorships and advertising a [...]
Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part series, "No Experience Marketing." One of the things we talked about was our favorite design tools that are super user-friendly. In this video, we show you why we use these [...]
Back in February at the FPMA SAM conference, we hosted an Experienced Exhibitor Workshop in the Exhibit Hall. We had a blast doing this and hope you got something out of it! We talked about many different things but our focus was how to choose the meetings to exhibit [...]
At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program provided to attendees. One of the things I’ve been paying attention to is the ads companies place. We know these ads are not free, and in fact, many cost a [...]
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data we collect will help companies decide where to invest their marketing dollars. We mailed a postcard to the APMA National 2022 attendee list with a simple call to action and [...]
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending a conference with you? Be sure to let attendees know they can chat with a colleague and get answers to their questions at your booth. Tell them who will be [...]
