Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out Article written by Ann Dosen Show specials no longer drive traffic to booths – attendees expect them – so what can you try in 2022 to get attention? It’s true. Attendees know most companies will be offering some [...]

Article written by Ann Dosen You would not believe the number of times I have had this conversation over the last two weeks. Perhaps it’s because I’m in the middle of pitching our revamped super fancy Corporate Sponsorship program (more details on that below). I suppose this is where I tell you [...]

We are all well understanding that conferences are the perfect combination of sales and marketing. Often I get the question, "what's the difference between sales and marketing." I always answer with this... It's similar to leading a horse to water... marketing leads the horse to water, and the sales representative [...]

As we forge on into more months of virtual meetings (yes, we're seeing some on-site come back little by little, but virtual is still our reality), we have become more aware of which aspects of virtual exhibiting are truly critical to success. I have found that one of the [...]

Often we see companies get discouraged by comparison when it comes to the "bells and whistles" of a marketing campaign. If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply [...]

In this era of virtual and hybrid events, exhibitors are spending less dollars to participate in trade shows. We have little-to-no travel, shipping, or furniture display costs. Eventually, when on-site shows are more of the norm, we will be allotting dollars for these costs again... but for the time [...]

By now, almost every exhibitor has had the opportunity to participate in a virtual exhibit hall event. There is no question they don’t deliver leads and sales the same way an in-person, traditional event does. Still, there is a lot of value in the data we capture at virtual events. [...]