We have all heard that it takes varied, repeated exposure of something before it resonates with the audience. We've written about this before... click here Earlier this year I got to see this repeated exposure concept in action. I think of our PodiatryMeetings.com sales strategy for selling sponsorships and advertising a [...]
Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part series, "No Experience Marketing." One of the things we talked about was our favorite design tools that are super user-friendly. In this video, we show you why we use these [...]
Back in February at the FPMA SAM conference, we hosted an Experienced Exhibitor Workshop in the Exhibit Hall. We had a blast doing this and hope you got something out of it! We talked about many different things but our focus was how to choose the meetings to exhibit [...]
At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program provided to attendees. One of the things I’ve been paying attention to is the ads companies place. We know these ads are not free, and in fact, many cost a [...]
Ann Dosen Sarah and I have spoken with many companies recently that are redesigning their exhibit hall display. This is a great way to shake things up and test new concepts. Plus - a new setup and graphics will grab the attention of attendees in the exhibit hall. Here are [...]
Ann Dosen In July we had the idea to test the effectiveness of traditional mailer campaigns. We figured the data we collect will help companies decide where to invest their marketing dollars. We mailed a postcard to the APMA National 2022 attendee list with a simple call to action and [...]
Ann Dosen Do you have a physician expert or key opinion leader working with your company? Will they be attending a conference with you? Be sure to let attendees know they can chat with a colleague and get answers to their questions at your booth. Tell them who will be [...]
Sarah Breymeier If you've taken a recent gander at our website's Calendar of Events - or even your own meeting schedule - you're probably not as bogged down with travel in the summer than the Spring and Fall. I don't know about your time management habits, but if you're anything [...]
Hosting a Conference "Add-On" Event | SAM2022 Recap | Feb. 2022 SAM 2022 offered a new opportunity for exhibitors – Innovation Theaters. These were 30-minute sessions held inside the exhibit hall throughout the day during exhibit hall hours. Most were even scheduled during lectures. Ultimately, the time allowed a specialized [...]
