At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program provided to attendees. One of the things I’ve been paying attention to is the ads companies place. We know these ads are not free, and in fact, many cost a [...]
Hosting a Conference "Add-On" Event | SAM2022 Recap | Feb. 2022 SAM 2022 offered a new opportunity for exhibitors – Innovation Theaters. These were 30-minute sessions held inside the exhibit hall throughout the day during exhibit hall hours. Most were even scheduled during lectures. Ultimately, the time allowed a specialized [...]
Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out Article written by Ann Dosen Show specials no longer drive traffic to booths – attendees expect them – so what can you try in 2022 to get attention? It’s true. Attendees know most companies will be offering some [...]
Article written by Ann Dosen You would not believe the number of times I have had this conversation over the last two weeks. Perhaps it’s because I’m in the middle of pitching our revamped super fancy Corporate Sponsorship program (more details on that below). I suppose this is where I tell you [...]
We are all well understanding that conferences are the perfect combination of sales and marketing. Often I get the question, "what's the difference between sales and marketing." I always answer with this... It's similar to leading a horse to water... marketing leads the horse to water, and the sales representative [...]
As we forge on into more months of virtual meetings (yes, we're seeing some on-site come back little by little, but virtual is still our reality), we have become more aware of which aspects of virtual exhibiting are truly critical to success. I have found that one of the [...]
Often we see companies get discouraged by comparison when it comes to the "bells and whistles" of a marketing campaign. If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply [...]
In this era of virtual and hybrid events, exhibitors are spending less dollars to participate in trade shows. We have little-to-no travel, shipping, or furniture display costs. Eventually, when on-site shows are more of the norm, we will be allotting dollars for these costs again... but for the time [...]
By now, almost every exhibitor has had the opportunity to participate in a virtual exhibit hall event. There is no question they don’t deliver leads and sales the same way an in-person, traditional event does. Still, there is a lot of value in the data we capture at virtual events. [...]
