Repeated Exposure – Proof of Concept | May 2023

We have all heard that it takes varied, repeated exposure of something before it resonates with the audience. We've written about this before... click here Earlier this year I got to see this repeated exposure concept in action. I think of our sales strategy for selling sponsorships and advertising a [...]

Our Favorite Design Tools for Marketers

Last year, we hosted an event for physicians called PodiatryExpo. During the Expo, one of the segments was a 3-part series, "No Experience Marketing." One of the things we talked about was our favorite design tools that are super user-friendly. In this video, we show you why we use these [...]

Exhibitor Workshop Recap | May 2023

Back in February at the FPMA SAM conference, we hosted an Experienced Exhibitor Workshop in the Exhibit Hall. We had a blast doing this and hope you got something out of it! We talked about many different things but our focus was how to choose the meetings to exhibit [...]

Make Your Program Ads More Effective | Nov 2022

At all the conferences I’ve attended in 2022, I’ve made a point to take a good look at the program provided to attendees. One of the things I’ve been paying attention to is the ads companies place. We know these ads are not free, and in fact, many cost a [...]

Hosting a Conference “Add-On” Event | SAM2022 Recap | Feb. 2022

Hosting a Conference "Add-On" Event | SAM2022 Recap | Feb. 2022 SAM 2022 offered a new opportunity for exhibitors – Innovation Theaters. These were 30-minute sessions held inside the exhibit hall throughout the day during exhibit hall hours. Most were even scheduled during lectures. Ultimately, the time allowed a specialized [...]

Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out

Sales & Marketing Buzz | Dec. 2021 | Show Specials Are Out Article written by Ann Dosen Show specials no longer drive traffic to booths – attendees expect them – so what can you try in 2022 to get attention? It’s true. Attendees know most companies will be offering some [...]

Sales & Marketing Buzz | The Magic Marketing Formula | Nov. 2021

Article written by Ann Dosen You would not believe the number of times I have had this conversation over the last two weeks. Perhaps it’s because I’m in the middle of pitching our revamped super fancy Corporate Sponsorship program (more details on that below). I suppose this is where I tell you [...]

How Synergistic are your Sales and Marketing Team Members? | April 2021

We are all well understanding that conferences are the perfect combination of sales and marketing. Often I get the question, "what's the difference between sales and marketing." I always answer with this... It's similar to leading a horse to water... marketing leads the horse to water, and the sales representative [...]

Comparing Virtual Sponsorships vs. In-Person | March 2021

As we forge on into more months of virtual meetings (yes, we're seeing some on-site come back little by little, but virtual is still our reality), we have become more aware of which aspects of virtual exhibiting are truly critical to success. I have found that one of the [...]

Bells and Whistles | March 2021

Often we see companies get discouraged by comparison when it comes to the "bells and whistles" of a marketing campaign. If you are a medium-sized or small-sized company comparing your marketing messages/tools to companies that have much larger budgets, try to avoid doing so. If you do, you're simply [...]

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