I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]
Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]
Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist [...]
As an exhibitor at podiatric conferences, one of the most critical decisions you'll face is whether to return to the show. With your brand, competitive positioning, and ROI on the line, this decision carries significant weight. So, here are some thoughts on how to approach this question thoughtfully and strategically... [...]
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to [...]
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for a while - I exhibited at a meeting representing The Remy Class IV Laser! Shout out to the team at AAPSM for putting on a high-energy and well-organized event!! Every [...]
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below.... https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something - something that wasn't intended by the article, but got me thinking nonetheless. WHAT IF WE SHOWCASED OUR FAILURES AT [...]
EMAIL ANXIETY I'm always relatively surprised when I find out how many companies I have known for several years do not have an email marketing program in place; especially when we serve such a unique, niche audience - DPMs. Typing out an entire article about the ins-and-outs of getting an [...]
TOOL TIME - PLEASE SHARE WITH ME I was recently reflecting on the fact that I'm legitimately starting to feel like one of the "old" people at work (granted I work by myself in my home, so technically I am the youngest person in the office still). In fact, last [...]
