Marketing Metrics

Lately I have found myself involved in many conversations about marketing. Whether it’s with DPMs on a webinar or follow-up chat or with vendors launching new products, I answer the same question over and over - what works? What’s worth my time and money? My canned response is always, “You [...]

AI Barbie Ann

Did you see PodiatryMeetings.com's post on Facebook? I jumped on the Barbie action figure AI trend and promised I would share the prompt I used. First I have to tell you - using AI is all about the quality of the prompt. If you don’t get the result you are [...]

Want to be remembered? Stop playing it safe

Want to be remembered? Stop playing it safe. Ann Dosen I heard a podcast episode on the Russell Brunson show recently where he was interviewing Dan Kennedy and the rebel in me was inspired. Most businesses aren’t failing because they lack a marketing plan—they’re failing because they lack personality. While [...]

AI AI AI Caramba, Avoid Being Too AI Obvious

Avoid Being Too AI Obvious Ann Dosen By now you've had a chance to use ChatGPT (or a different AI model) to write something for you. Maybe it's a blog article, or an email, or a social media post. You may even be able to recognize social media posts that [...]

Trade Show Glow-Up: Your Ultimate Exhibitor Workshop Recap!

Missed the workshop or need a quick refresher? Here’s what you missed at the Experienced Exhibitor Workshop at SAM2025—my high-energy session designed to help exhibitors dominate the trade show floor. ✅ Maximizing ROI with Data: Stop guessing—track leads, follow-ups, and conversions to measure what truly works. ✅ Personal Branding & [...]

AI Makes Healthcare 75% More Efficient – Here’s How!

I’m sharing this video because AI is flipping the script on healthcare, and I’m all about tools that make life easier for both doctors and patients. The potential to streamline workflows, improve care, and boost efficiency—without losing the human touch—has me seriously excited about what’s next in the industry! https://youtu.be/OzgD9AkxDDY?si=hsQnwU3f9Lp11a1H [...]

The Truth About Being “Stuck” – It’s Not What You Think

I recently listened to a podcast episode with Amy Porterfield interviewing Mel Robbins about her new book, “The Let Them Theory.” (Online Marketing Made Easy podcast episode #744) In addition to reminding me that I need to read this book immediately, the part that really spoke to me was when [...]

FOR EXHIBITORS

I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]

Using AI to Save Time

Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]

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