Experienced exhibitors know one thing to be true - closing at a conference is seriously tough! Why then, do we keep coming back to the same conferences year after year? Well, there are a few reasons: Conferences give us face time with our current customers we don't normally get [...]

At the end of each year, we tend to reflect back on the work we've completed throughout the last 12 months and determine whether or not that work is deemed successful. While it can be easy to give a general statement of whether or not you feel you've performed [...]

Last month we jotted down several tips to help exhibitors get the most ROI from their exhibiting opportunities. But everyone knows that videos are way more fun!! Check out recent video about how to best utilize the tools provided for your virtual exhibiting investments: PUTTING YOUR BEST FOOT FORWARD

We can't say this enough... we get it. When you sign up for a show (live or virtual), you have BIG PLANS to make it the best show ever... but then the day-to-day workflow gets in the way and you may find yourself scrambling to get everything together at [...]

With no travel we have become very accustomed to local life. So - how are you using this time we’ve been given? Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back [...]

You can't always be creating brand new products and services... in fact, you are probably going to be just as (or more) successful if you "stay in your lane" and continue to provide the top products/services that your company is known for. But still - every company fights this [...]

Traveling and exhibiting at conferences is - well - exhausting!! We get it. Ann and I (Sarah) have done more than our fair share of representing companies for three straight days in an exhibit hall. And when it's busy... it's exhausting. But what's stranger, is that even when the [...]

As a podiatric vendor who has likely spent thousands of dollars on various types of marketing channels, how many times did you feel you didn't get the ROI you were hoping for? Now... be honest. How many times did you blame the channel (i.e. newsletter, website, magazine, or conference) [...]

Use this time to discover a few creative Exhibit Hall Giveaways! CLICK HERE TO SEE SOME OF OUR FAVORITE IDEAS TO GET YOU BRAINSTORMING!