We've talked about email marketing before. You know we are big believers in the power of email marketing for many reasons. While we were at SAM 2022, our efforts were rewarded by the feedback we received from attendees while on-site. During the welcome reception Wednesday night, Sarah and I were [...]
If you know me, you know I love a good theme and if you scroll back up to the top of this newsletter, you'll see that my tip for DPMs this month was to identify one or a few individuals that would make solid travel partners; and this tip goes [...]
Scroll down to read this month’s tip for meeting planners. I have the same tip for podiatry suppliers this month. Go read the tip for meeting planners. We must stand out if we want to have any hope of catching – and keeping – the attention of the younger physicians. [...]
Before deciding on conference sponsorships or add-on opportunities, you must determine your goal for the meeting. Is it booth traffic, scientific podium time, brand visibility, generating a buzz? If you are a brand-new company, you need to make a splash. You need your logo EVERYWHERE. Send as many representatives as you [...]
Recently, Sarah and I held our first round of “Experienced Exhibitor Mastermind” focus groups. We spoke with many different types podiatry meeting exhibitors to discuss ideas on how meeting organizers can enhance the exhibitor experience. I always love hosting idea-sharing sessions like these because inevitably other solutions come to mind [...]
One of the things that I know we're all guilty of is jumping the gun on evaluating the effectiveness of a particular meeting. Most of the time, we base the effectiveness on the amount of on-site sales we achieved. That is a very fair and very important metric; but this [...]
"Tough Love Sarah" is coming at y'all right now, my friends! But it's all in the spirit of positivity and growth. Just please don't T.P. my house after you read what I have to say. Here we go... Over the last year, while we've had virtual exhibit halls that didn't [...]
Some of us have done a few in-person shows throughout the year, but it's safe to say that we haven't done as many... and many have done ZERO. The upcoming APMA National Conference is going to be the first time many of us have stepped foot on an exhibit hall [...]
Ok, so basically I could copy and paste the majority of this month's - Tips of the Trade for DPMs... but I'll just let you scroll up and check it out. However, there are obviously differences in what kinds of ways podiatric suppliers like you are going to work on [...]
It’s time to dust off your sales and people skills. You are about to be back in a trade show booth, attempting to engage passers-by to tell them about what you have to offer. Being a good booth rep is a delicate balance of being friendly and unintimidating while also [...]
