One of the things that I know we're all guilty of is jumping the gun on evaluating the effectiveness of a particular meeting. Most of the time, we base the effectiveness on the amount of on-site sales we achieved. That is a very fair and very important metric; but this [...]
"Tough Love Sarah" is coming at y'all right now, my friends! But it's all in the spirit of positivity and growth. Just please don't T.P. my house after you read what I have to say. Here we go... Over the last year, while we've had virtual exhibit halls that didn't [...]
Some of us have done a few in-person shows throughout the year, but it's safe to say that we haven't done as many... and many have done ZERO. The upcoming APMA National Conference is going to be the first time many of us have stepped foot on an exhibit hall [...]
Ok, so basically I could copy and paste the majority of this month's - Tips of the Trade for DPMs... but I'll just let you scroll up and check it out. However, there are obviously differences in what kinds of ways podiatric suppliers like you are going to work on [...]
It’s time to dust off your sales and people skills. You are about to be back in a trade show booth, attempting to engage passers-by to tell them about what you have to offer. Being a good booth rep is a delicate balance of being friendly and unintimidating while also [...]
We recently published a tip in our Experienced Exhibitor newsletter about getting your processes in place for the return of in-person trade shows. I've created a checklist for planning and a checklist for packing that we use when we exhibit and encourage all her clients to use as well. You [...]
Finally, we are seeing a cautious return to in-person events. Yes, they may be hybrid (both an on-site aspect with virtual), but that means we are on the brink of more events where we will all be face-to-face again! Given, the forecast, now is the time to dust off your [...]
This month launched our latest newsletter series: The Experienced Exhibitor. For the last ten years, we (Ann and Sarah) have been immersed in the podiatric space - spending countless weekends in your shoes... on the exhibit hall floor. We created PodiatryMeetings.com with the goal to serve the industry. This [...]
Experienced exhibitors know one thing to be true - closing at a conference is seriously tough! Why then, do we keep coming back to the same conferences year after year? Well, there are a few reasons: Conferences give us face time with our current customers we don't normally get [...]
At the end of each year, we tend to reflect back on the work we've completed throughout the last 12 months and determine whether or not that work is deemed successful. While it can be easy to give a general statement of whether or not you feel you've performed [...]
