Tricks of the Trade – Vendors
Time is On Your Side… The Silver Lining of 2020
With no travel we have become very accustomed to local life. So - how are you using this time we’ve been given? Are you making the most of it and choosing to see the positive side of each day, or are you “grinning and bearing” until our lives go back [...]
Build Excitement Even When You Feel You Have Nothing New to Offer
You can't always be creating brand new products and services... in fact, you are probably going to be just as (or more) successful if you "stay in your lane" and continue to provide the top products/services that your company is known for. But still - every company fights this [...]
Taking Advantage of “Dead Time” at a Conference
Traveling and exhibiting at conferences is - well - exhausting!! We get it. Ann and I (Sarah) have done more than our fair share of representing companies for three straight days in an exhibit hall. And when it's busy... it's exhausting. But what's stranger, is that even when the [...]
Your Online Lead Capture Tools Have to Be On Point… Now More Than Ever
As a podiatric vendor who has likely spent thousands of dollars on various types of marketing channels, how many times did you feel you didn't get the ROI you were hoping for? Now... be honest. How many times did you blame the channel (i.e. newsletter, website, magazine, or conference) [...]
Promo Item Spotlight
Use this time to discover a few creative Exhibit Hall Giveaways! CLICK HERE TO SEE SOME OF OUR FAVORITE IDEAS TO GET YOU BRAINSTORMING!