Every company knows that the exhibitor expense must produce ROI. So you send your all-star sales team and hope they produce results!
Yes. Keep doing that. But… meetings also provide a unique opportunity to utilize the skills of other team members.
Often, once the sales rep closes an account, the points of contact become your customer service representatives… and they can build lasting relationships! So bring them along and let their loyal fans meet them in person.
Your happy customers will be excited to see the people they know and they may even bring their colleagues to the booth giving you an opportunity to gain a new customer simply by letting your current customer talk you up!
Simply put.. don’t forget about the personal advantage you have at a conference. No communication is richer than face-to-face communication… so maximize the opportunity with your A-team!