Skip to content
Post-Show Communication Strategy
In January, at SAM. we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you… but here’s a chunk focused on post-show communication that you can sink your teeth in to for now.
Did you miss the pre-show communication and/or on-site show communication tips? Dig into them below:
Communication strategy is a LOT to digest… so we’re trying to deliver this to you in a way that is easier to swallow. Enjoy!
DO MORE THAN FOLLOW-UP CALLS AND EMAILS
Schedule a post-show webinar with the show hot leads.
Reflect on the conference and think about the most common questions and/or conversations you had throughout the weekend.
Implement a short Q&A session on a platform like Zoom with all the leads you acquired; it could turn into a really good focus group for you!
Ask a DPM brand champion to be in attendance to share his/her experience, help answer questions from a practicing physician, and sing your praises
Offer extension of show special for the next 24 hours