Here are a few ideas for Exhibitor engagement to implement at your next event: Create an online resource center for Exhibitors where they can easily find the service kit and prospectus, along with video and article tips for how to make the most of the various advertising and sponsorship opportunities [...]
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]
Post-Meeting Action Plan It’s almost the end of 2024. By now you have attended at least one, probably more than one, conference in our industry. Now it’s time to reflect. Ideally, you will do this as soon as you return from your conference but in case you didn’t take the [...]
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to [...]
TRICKS OF THE TRADE Quick Tips for Meeting Planners Reducing Risk by Staying on Site Attending a meeting is a lot like going to a casino - once you get inside you don't leave for three days and there aren't any clocks anywhere. The urge to get out of the [...]
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for a while - I exhibited at a meeting representing The Remy Class IV Laser! Shout out to the team at AAPSM for putting on a high-energy and well-organized event!! Every [...]
TRICKS OF THE TRADE Quick Tips for DPMs Seasonal Planning: Conferences and Practice PR Before you blink, you will realize that November is here... and for most that means the beginning of the holiday season, but for DPMs (and hopefully most in health care), it means DIABETES AWARENSS MONTH! This [...]
Sell Out Once Your Sold Out Sarah Breymeier Exhibit halls are getting harder and harder to sell out... or at least that's what I thought when Ann and I took on organizing the upcoming Balance Health Physicians Educational Conference. I was definitely confident that we would hit our commercial support [...]
Victory via Vulnerability Sarah Breymeier I was browsing through the latest issue of EXHIBITOR Magazine and stopped when I saw the picture below.... https://files.constantcontact.com/7c46d117701/4d9cab77-e0ba-4b62-9246-99c241afac88.jpg?rdr=true It got me thinking about something - something that wasn't intended by the article, but got me thinking nonetheless. WHAT IF WE SHOWCASED OUR FAILURES AT [...]
Relate & Retain Sarah Breymeier Many times before sit down and figure out what I want to discuss in a given month's newsletter, I decompress by watching - well, everything. From "trash" reality TV to Oscar-winning dramas, I am often surprised by the unexpected insight I extract. Last week I [...]
