I recently came across a sponsored LinkedIn post that really resonated with me. It posed the question, “What if Nike advertised like a B2B company?”—showcasing mock Nike ads focused purely on product features instead of the brand’s iconic storytelling. It’s a stark reminder that compelling narratives often outshine feature-heavy pitches. [...]
Over the past six weeks, I've challenged myself to use ChatGPT and other AI tools in any way I can think of to explore how to best use the power of AI. Recently, a friend posted on FaceBook about some health issues she has been facing. Now, I am absolutely [...]
As we welcome 2025, there’s a collective energy that comes with the start of a new year—a sense of optimism, a willingness to try something different, and an eagerness to grow. For podiatrists and foot care professionals, this is an especially exciting time to take bold steps toward elevating your [...]
The Importance of Ancillary Revenue For private practices, generating additional streams of income is crucial for financial sustainability. Ancillary revenue, often referred to as "mailbox money," is income that comes in regularly without requiring active work. This can significantly improve a practice's financial health while enhancing the services offered to [...]
Here are a few ideas for Exhibitor engagement to implement at your next event: Create an online resource center for Exhibitors where they can easily find the service kit and prospectus, along with video and article tips for how to make the most of the various advertising and sponsorship opportunities [...]
The Center for Exhibition Industry Research (CEIR) has released the first report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, which outlines effective strategies for exhibitors to enhance engagement. According to survey data, attendees prioritize interactions with booth staff, networking, and experiencing products firsthand. The report [...]
Post-Meeting Action Plan It’s almost the end of 2024. By now you have attended at least one, probably more than one, conference in our industry. Now it’s time to reflect. Ideally, you will do this as soon as you return from your conference but in case you didn’t take the [...]
AI is everywhere. While I won’t say it’s a solution for everything, it is a tool that can save time and assist with all kinds of different tasks. It’s overwhelming. I’m learning more and more about it every day, as I’m sure you are too. Each month, I plan to [...]
TRICKS OF THE TRADE Quick Tips for Meeting Planners Reducing Risk by Staying on Site Attending a meeting is a lot like going to a casino - once you get inside you don't leave for three days and there aren't any clocks anywhere. The urge to get out of the [...]
TRICKS OF THE TRADE Quick Tips for Exhibitors Brief Etiquette Reminder Last weekend I did something I haven't done for a while - I exhibited at a meeting representing The Remy Class IV Laser! Shout out to the team at AAPSM for putting on a high-energy and well-organized event!! Every [...]
