The 2023 conference year is almost finished, bringing in a brand new year to revisit meetings you've previously attended and/or explore meetings you've never tried before. It also provides the chance to employ a new booth strategy. If you don't feel like you've gotten the most out of your meetings [...]

This time of year is always a little strange. There seems to be an intense "back to work" vibe after the excitement of summer has died. For some, this could be a feeling of great motivation to end the year energized and productive; but I get the feeling that most [...]

This October there are three conferences that are narrowing in on a single patient demographic - pediatrics. Did you notice??? I always find it interesting how the profession seems to take on trends like this; in fact, right before COVID hit there seemed to be a major surge in dermatology-focused [...]

If you were at the National in Nashville this month, you may have heard some commotion at Booth #627. Here's are some reminder images: We had so much booth traffic that many of our colleagues stated that when they choose their booth placement [...]

Earlier this week, a friend I used to work with at a marketing firm (before my podiatry days) reached out and asked me what I have been up to for the last decade. (Note: I'm not the best at long-distance friendships). I'm sure many of you have been in the [...]

One of the best things about getting out of the office and to a conference is hearing what others are doing - and then wishing I was smart enough to think of it first! One of the best ideas I've heard in a long time is finding another exhibitor colleague [...]

In January, at SAM. we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on post-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication and/or on-site [...]

Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on at-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication tip last [...]

Last month at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Did you miss the pre-show communication tip last [...]

February 2023 at SAM we held an Experienced Exhibitor Workshop that was packed with information. We do plan on sharing it all with you... but here's a chunk focused on pre-show communication that you can sink your teeth in to for now. Communication strategy is a LOT to digest... so [...]