In the Daily Stoic podcast on February 17th, host Ryan Holliday discusses the notion of imperial rulers and he said something that made a lot of sense to me about ancient stoic, Seneca. “One thing I take that’s clear though from all these stoic’s lives is that they were involved. [...]
Last month, I started this with "DPMs: The Resource that's Been there the Whole Time." Check it out here because it is a prequel to the content below: https://podiatrymeetings.com/2024/01/20/marketing-mastery-dpms-the-resource-thats-been-there-the-whole-time/ CASE STUDIES: LESS FLUFF & MORE EVIDENCE Often marketing materials consists of a short list of reasons why your product or service [...]
ALWAYS BE CLOSING. If you're in sales and you don't know the ABCs of sales or "coffee's for closers," do yourself a favor and watch the epic Alec Baldwin scene in "Glengarry Glen Ross." If you took the time to do that just now... inspiring, right? Yikes. However, we all know [...]
Making your booth the talk of the tradeshow doesn't have to be difficult or expensive! Last week Ann and I were at the FPMA SAM Conference and the theme was MARDI GRAS! As soon as we heard that, we knew we were going to have some fun! We haven't [...]
You know who they are - those DPMs that just LOVE everything you say and do. You find yourself saying, "I wish every DPM was like that." Well, that's not ever going to happen - but we can still use some marketing mastery to recruit more of those DPM [...]
RAPPORT - JUST ANOTHER BUZZ WORD. You've likely read about or been in a sales training session when the concept of "building a rapport" with your client(s) comes up. For me, the term "rapport" is thrown around as loosely as "I love you." Creating and maintaining rapport with your [...]
Provide value by building know-like-trust. “You can copy the recipe, but the sauce won’t taste the same.” -Kim Kardashian Kim said it best. She’s reminding us that we can share our tips and secrets and tools to help our colleagues and even - gasp! - our competitors but we all [...]
Four years into these newsletters, one would think we would have hit on this topic already, right?! Well, better late than never! Plus, so much has changed in the exhibiting space, that choosing the "right booth" now has different variables compared to years past. Obviously, your budget will play a [...]
The 2023 conference year is almost finished, bringing in a brand new year to revisit meetings you've previously attended and/or explore meetings you've never tried before. It also provides the chance to employ a new booth strategy. If you don't feel like you've gotten the most out of your meetings [...]
This time of year is always a little strange. There seems to be an intense "back to work" vibe after the excitement of summer has died. For some, this could be a feeling of great motivation to end the year energized and productive; but I get the feeling that most [...]
