This year, one of the most common threads in our conversations with both exhibitors and meeting planners is that they don’t know how to reach young physicians. Well, we wanted to do our best to help with a young physician survey that we posted on our website the entire year.
Here’s what we found out…
EXHIBITORS:
Young physicians find cash and gift cards the most valuable when it comes to floor/door prizes. So find a creative way to incorporate your brand into this type of giveaway. Need some help? Join our next Exhibitor Mastermind Session! We discuss these types of ideas each quarter.
Email Us Now and let us know that you want to be involved in the next Mastermind Session!
EVENT PLANNERS:
  • Young physicians are drawn to conferences that have engaging speakers. My recommendation – when you are creating promotional materials (especially via email and on your website) highlight your faculty and emphasize their expertise. Also, avoid choosing the same faculty members every single conference. Get some new blood on your podium!
  • Young physicians are seeking educational content that they can use immediately – practical applications! Hands-on experiences are also ideal.
  • Young physicians find meetings that are held during the holiday season difficult to attend, so if you’re striving to get more young blood in your seats, avoid December. Spring and Fall seem to be the months that have less conflict with young physician schedules.
  • Young physicians prefer meetings at vacation/tourist destinations if they are traveling to a meeting (vs. online education)