Heeeeeyyyyy now…. what did you think this article was going to be about?
It’s not that.
Instead, I want to talk about finding your perfect referral partner and utilizing each other’s network to strengthen the other – a true mutually beneficial working relationship.
Take a moment to think about the companies that don’t provide the same product(s) services(s) that you do, but that are extremely complimentary.
Here are some examples to consider and get your wheels turning.
Let’s pretend your company sells SURGICAL INSTRUMENTS. A practice, then, may be in need of STERILIZATION EQUIPMENT.
These two product types go hand-in-hand.
Let’s do some more….
Company X Sells: Lasers for Onychomycosis
Company Y Sells: Topical Antifungals
Company Z Sells: Oral Antifungal Medication
Company X Sells: Pathology Services
Company Y Sells: Dermatoscopes
Company X Sells: Diabetic Insoles
Company Y Sells: Compression Stockings
Company Z Sells: Wound Cleansing Solution
You get the idea. Who comes to mind for your product/service? Maybe you don’t have any strong connections now, but that’s just another reason to get yourself out to the conference scene and make some personal, face-to-face connections.
Thoughts? Questions? Email Me!
Sarah Breymeier: beheard@podiatrymeetings.com